Mid-year is here and if you want to make sure your current recruitment strategy is good to go, make sure you use SWOT analysis as a way to evaluate your performance. SWOT is a short for Strength, Weakness, Opportunity, and Threat, which gives you a thorough look into your current recruitment strategy and revamp it if needed. SWOT approach is simple to apply and identifies internal (strengths and weaknesses) as well as external (opportunities and threats) factors influencing your current talent acquisition performance. Here is all you need to know about it.
A recruitment SWOT analysis has several advantages in recruiting. It allows the company to reframe its recruiting challenges by considering a variety of factors that are not typically considered. Using this new outlook, recruiting teams may notice trends that were previously ignored. To get a better understanding of your recruitment process, you should also do an onboarding SWOT analysis and an employee engagement SWOT analysis.
When it comes to recruitment, there are various factors that influence the process and the people involved, regardless of industry. According to Marimon, here are some basic aspects to evaluate in a recruiting SWOT analysis that might affect companies, managers, employees, and future candidates:
A recruitment SWOT analysis will help recognize the aspects that contribute to both your recruiting difficulties and success. This is an efficient approach to learn about the factors influencing your recruitment. A recruitment SWOT analysis may also provide much-needed perspective, whether you are confronting the changing climate of talent acquisition in general or seeking for answers to difficulties that are specific to your industry.
Read Also: Are Your Employees Ready for a Promotion?
The recruiting strengths and weaknesses you highlight on your SWOT analysis are organizational characteristics. What are your workforce benefits? This is your chance to highlight your company’s most valuable qualities. These are the variables over which you have the most influence, but they are also the ones in which you are least likely to be objective
Recruiting strengths are those features that improve your candidate search or make your company more appealing to job seekers. Pay scale and benefits are among two most appealing strengths to attract the best candidates. However, there has been a growing interest in flexible working arrangements that is seen as a strength in recruitment. The following are common strengths of the best recruitment process:
Internal factors that make your candidate searching more difficult or cause candidates to see your company as less appealing than competitors are examples of recruiting difficulties. Consider company presence, corporate culture, attrition, and credibility to assess your company’s weakness in its current recruitment strategy. The following are examples of common recruiting process weaknesses:
Discover the areas where you may have an opportunity to shine as you continue to analyze and get more knowledge about your competitors. In this part, you compare specific elements of your organization to theirs. You need to also anticipate what threats there are that can make room for your competitors to ‘steal’ best candidates in the same job market.
You may have difficulties determining which quadrant to employ as you seek better recruitment opportunities. Some aspects, such as your employer branding, begin as internal factors but eventually become external parts subject to independent judgment. The following are examples of common recruiting process opportunities:
Threats are related to the external objects, which serves as a warning for what precautions and actions should be done. There is a correlation between the opportunities and threats that the company must confront. The following are examples of common recruiting process threats:
Given the current condition of the economy, the recruiting market will definitely need to reform its strategy in order to provide better overall outcomes. While some businesses are laying off employees, others are recruiting and being more selective in the individuals they seek. The same candidates are most likely being pursued in related companies. How effectively you prepare and equip yourself with the necessary information will determine which Recruiter wins and which candidate continues to follow. Good luck!