Retailers buy into technology to combat manpower crunch

November 12, 20139:28 am258 views
Retailers buy into technology to combat manpower crunch
Retailers buy into technology to combat manpower crunch

Businessman R. Dhinakaran is tired of seeing customers leave health supplement chain Holland & Barrett empty-handed after waiting too long to be served.

“Customers expect great service, but local manpower is hard to come by,” said the managing director of Jay Gee Melwani Group, which operates the chain and distributes fashion brands such as Levi’s.

To counter this, the company is investing about $250,000 to place touchscreen kiosks at its 25 Holland & Barrett outlets, offering customers information on supplements. This could reduce the need for one staff member at each of its bigger outlets.

And every bit counts. To combat the manpower squeeze, retailers here are looking long term and embracing technology, beyond adopting stop-gap measures like hiring part-timers during the festive shopping season.

 

source: straitstimes.com

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