OUE Downtown Aims to Transform the Workplace with ‘The Work Project’

December 22, 201611:27 am802 views

OUE Limited recently announced ‘The Work Project’ as its official co-working space partner at the upcoming Downtown Gallery in OUE Downtown. Conceived as a “Future Mall for the Future Self,” Downtown Gallery will see The Work Project similarly bringing to life a new concept of work spaces designed for the future worker.

With Singapore’s increasing focus on becoming a global knowledge capital, The Work Project’s entry will herald a new era of work productivity and lifestyle for the Future Worker of the knowledge economy.

From space configuration to the multi-sensory environment to membership plans, every element at The Work Project has been meticulously researched and planned to be the most complete office setting for today’s workforce.

“Digital technology and the growing generation of millennials in the workforce, amongst other factors, have changed the traditional meaning of work,” stated Junny Lee, Founder of The Work Project. “As businesses evolve their structures and operations, work spaces too need to be optimised for today’s professionals. With The Work Project, we have created a credible working environment that caters to the needs of the Future Worker, and can transform the workplace from ‘pressure’ to ‘pleasure’.”

Slated to open in 2017, Downtown Gallery has been reinvented to be part of the Future Self’s life, aspirations, needs and demands. Insights on the Future Self form the foundation for design and retail concepts at Downtown Gallery, borne from OUE’s previous collaboration with international futurist marketing consultancy Faith Popcorn’s BrainReserve.

OUE’s partnership with The Work Project will reinforce this Future-positioning of Downtown Gallery, with the serviced office and co-working space brand echoing key consumer trends identified by Faith Popcorn’s BrainReserve:

  • Clanning: The Work Project is designed for the Future Worker with an entrepreneurial mindset and a desire to succeed to come together.
  • Ergonomics: Designed with the individual in mind, The Work Project will offer spaces, amenities and services – including music, scent, refreshments and furniture – carefully curated to facilitate productivity and improve the work experience.
  • Haute Health: Being located at Downtown Gallery, The Work Project will be able to tap on partnerships with other tenants to connect its members to a full suite of wellness and lifestyle services, benefits and events.

Patrina Tan, Senior Vice President, Retail, Marketing and Leasing, OUE Limited said, “Downtown Gallery has been designed organically around people’s lives, and having The Work Project onboard will help us truly transform the way people live, work and play. Innovating is essential to our goal of injecting vibrancy into the retail landscape, and we welcome the opportunity to work with more partners like The Work Project who share our vision.”

 

The Work Project will be located on the fourth floor of Downtown Gallery at OUE Downtown, an integrated mixed-use development comprising of serviced residences, retail and premium office spaces.

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