New Skills via International Certifications Needed to Effectively Engage Top Talents

March 24, 20159:38 am528 views
  • Upskilling of HR practitioners needed to build Malaysia’s future pipeline of internationally recognised HR practitioners
  • Malaysia needs to attract, develop and retain top talents to become a high income developed country by 2020
  • SHRM-CP & SHRM-SCP positioned to become the new standard for HR excellence worldwide

Kelly Outsourcing & Consulting Group (KellyOCG) today launches in Malaysia two new internationally recognised credentials in Human Resources (HR) certification in line with Malaysia’s goal of becoming a high income developed country by 2020. Malaysia needs to have highly skilled HR practitioners who can attract, develop and retain top talents in order to improve workplace practices and have in place effective talent engagement strategies.

According to Human Resource Development Fund (HRDF), there were only an estimated 112 certified HR practitioners registered with Malaysia Institute of Human Resource Management (MIHRM) in 2014 compared to 30,000 qualified accountants registered with Malaysia Institute of Accountants (MIA). The reasons for the low number of certified HR practitioners in Malaysia include low awareness of HR certifications and the lack of importance and value placed on upskilling for HR practioners by employers.

“HR practitioners must upskill their capabilities in order to be able attract, develop and retain the top talent required to ensure Malaysia moves forward in its efforts to achieve its high-income and developed nation goal. The new certifications will ensure Malaysia builds a future pipeline of HR practitioners who are both business and solution centric in managing talent,” said Anthony Raja Devadoss, Vice President Asia Pacific, KellyOCG.

Malaysia’s HR personnel are sorely lacking behind other developed countries in terms of HR-specific international standards certification, Devadoss added. HRDF revealed recently that in the UK, there were 1000 certified practitioners registered with Chartered Institute of Personnel and Development (CIPD).

In recognisance of this, 90 per cent  of local HR practitioners have indicated the need for more globally recognised certifications accessible in Malaysia to enable them to better manage today’s dynamic workforce spanning three generations – Baby boomers, Gen X and Gen Y – of workers, according to a KellyOCG survey.


Statistics from the survey show that for employers, hiring a HR specialist with a globally recognised HR certification means an increase in business profitability and employee productivity; while for an employee, the possession of a HR certification signifies a higher salary of between 20-30 per cent than non-certified HR specialists.


SHRM Certified Professional (SHRM-CP) and SHRM Senior Certified Professional (SHRM-SCP) Certifications

Licensed by the Society for Human Resource Management (SHRM), the world’s largest HR professional association, and supported by Talent Corporation Malaysia (TalentCorp), the SHRM Certified Professional (SHRM-CP) and SHRM Senior Certified Professional (SHRM-SCP) programmes focus on real-life information which covers HR competencies, organisation, people, strategy and workforce required to perform specific HR functions.

The SHRM-Certified Professional (SHRM-CP) and the SHRM-Senior Certified Professional (SHRM-SCP) were launched on January 5, 2015. These new credentials are a substantial evolutionary step forward for HR certification because they were designed to be uniquely universal for wherever HR professionals work around the world. The SHRM-CP and SHRM-SCP have set a new standard for HR certifications because they prove whether an individual is competent and knowledgeable, and if the person can apply that knowledge in real-life situations. SHRM-CP is targeted at HR professionals who implement policies and strategies, serve as a contact point for staff and stakeholders, deliver HR services and perform operational HR functions; while SHRM-SCP is designed for HR professionals who develop strategies, lead HR functions, foster influences in the community, analyse performance metrics and align HR strategies to organisational goals.

Based on the current global HR landscape, the two new certifications – designed to enable HR practitioners to develop the knowledge and skills to improve on-the-job effectiveness and increase marketability – are well positioned to become the new standard for HR excellence worldwide.

“The SHRM certification components reflects the current skills and knowledge such as technology, big data  and employee engagement that are critical in today’s global business environment. The 2015 SHRM Learning System with its interactive, personalised path towards success via the Online Learning Center ensures HR practitioners are able to align organisational strategy with a high-performing workforce, thereby enhancing the credibility of HR professionals and the organisations they work,” Davadoss said.

While other organisations use a body of knowledge, SHRM uses the SHRM Body of Competency & KnowledgeTM – or BoCK – which draws heavily from SHRM’s Competency Model — a framework of 8 behavioural competencies and 1 technical competency that provide an excellent roadmap for focusing an HR professional’s educational development.


The SHRM-CP and SHRM-SCP certifications  now available in Malaysia have been developed to examine and validate core HR skills and knowledge based on the mastery of generally accepted HR principles and practices –KellyOCG has been partnering with SHRM in Malaysia since August 2014.

Certification Seminar
KellyOCG will be conducting a 3-day seminar, facilitated by a SHRM trainer, for SHRM-CP on 8, 9 & 10 April covering five modules at RM9,600.

The seminar, also facilitated by a SHRM trainer comprising 5 modules, for SHRM-SCP is scheduled for 13, 14 & 15 April 2015 and the fee is RM12,000.

Both the SHRM-CP and SHRM-SCP certifications are claimable under Pembangunan Sumber Manusia Berhad’s (PSMB) Human Resource Development Fund (HRDF) subject to their approval. The program is also 50 per cent sponsored by TalentCorp and the rebates will be given upon completion of the 3-day seminar and passing of the certification examination.


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