More companies making philanthropy their key strategy

November 4, 20159:23 am304 views

Companies worldwide are beginning to make philanthropy a key part of their strategy, and Channel NewsAsia is helping to push that message across Asia.

Its latest project, Changing Lives, hopes to get more businesses to drive social change in the region.

The channel kick-started the initiative with a forum and gala dinner in Jakarta on Tuesday (Nov 3). The project aims to help businesses find a balance between their economic, social and environmental responsibilities.

Key initiatives include adopting Corporate Social Responsibility activities to help firms align their business models for effective philanthropy.


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