Working in the agricultural sector seems to be less appealing than other industry for the millennial generation in India, a latest study found. A survey conducted by job portal Indeed noted that during the 2017 calendar year, there was a 25 percent drop in the average number of agriculture related job searches per week.

However, it added that there is a promising growth in the agriculture sector attributed to the rapid rate of more Indian formers are adapting to mechanisation. Experts believe that this trend is in line with the government’s ambitious goal of doubling farm income by 2022, Economic Times reports.

The study revealed that jobseekers belong in the millennial generation, now in the age group of 21 to 25 year old, show the lowest level of interest in taking up agriculture jobs. This generation comprises fresh graduates, newcomers to the industry and interns who are ready to join the workforce. Lack of job security, poor awareness about the scope of the sector, as well as the dearth of entrepreneurial spirit in the sector are perceived to be among top factors that hinder new entrants.

On the other hand, those in the age group of 31 to 35 year old exhibit a higher than average interest in this category of jobs. This significant difference is presumably due to they have acquired the requisite knowledge and skills to overcome these hurdles, something that Millennials have not had.

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The study also indicated that the number of youth engaged in the sector has increased by 4 percent since 2007. As the government is working on to develop the agricultural segment and strengthen the rural economy, there needs to be initiative to encourage job seekers to venture into the farming and agriculture-related market.

Indeed India Managing Director Sashi Kumar said, “Today, the agriculture sector in India is a promising place to build a career, given the government’s efforts to enhance India’s production capabilities. With emerging state-of-the-art courses such as agribusiness, agricultural resource management, food sciences and technologies, and so on, one can look forward to well-equipped professionals in the field.”

So far, several prominent Indian startups have joined the trend of ‘clean labelling’, wherein they make use of wholly natural substances in their products. Clean labelling companies in India such as RAW Pressery, Epigamia, Paperboat, Jus Divine, Antidote, and 24 Mantra, among others, are likely to seek talent to further their goal of bringing a wholesome lifestyle to their consumers.

“Projected to be one of the country’s burgeoning sunrise sectors in the coming year, the ‘clean labelling’ sector shows promise of a rapid boom,” the report added.

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