Technology has revolutionised how the recruitment process works for companies. While it seems like only yesterday, when people had to log into their PCs to send a job application, now they can apply right at their fingertips on mobile devices. Yes, we have embarked into an era where mobile technology has penetrated into almost every sphere of our lives. Mobile recruitment is no longer a strange idea, but a lifestyle choice that we make to job hunt easy.

According to a survey conducted by Censuswide and Indeed, it was found that 78 percent respondents would apply for jobs from mobile phones. Surprisingly, this figure is not only dominated by Millennials, but by people from every age group accessing the convenience of looking for and applying jobs on their mobile phones.

Supported by easy-to-use platform and ease of accessing on the go, mobile recruitment allows job seekers to passively look for jobs, whenever and wherever they are.

For the HR professionals, mobile recruitment is smart and an effective strategy to bring in potential talent to the network. It also helps companies reach to a wider audience, such that there will be more opportunities to find the right person to fill certain job roles. Compared to the traditional approaches, mobile recruitment allows employers to streamline their hiring process.

See: Top 5 Tips for Companies to Find the Right Talent in 2017

With many companies now beginning to use mobile recruitment as their hiring strategy, most fail to derive the expected results. Since, they do not manage to optimise the full potential of mobile recruitment, so there is no significant progress in hiring volume or quality. If your company encounters similar problems, then here are some reasons why mobile recruitment  efforts fail:

Failing to optimise the mobile platform

Remember, first impression matters. If potential candidates look at your career website and do not find anything interesting on it, chances are, they will leave your website at once and will never return. It is critical for hiring managers to pay close attention to optimisation of the company’s mobile platform.

Create an attractive up-to-date layout design for users to easily navigate and explore the platform. Make sure that it is mobile friendly, no heavy images should be uploaded that lead to slow loading, and the navigation panel should be embedded with built-in menus.

In addition, you also need to build two different layouts for desktop and mobile versions. Simplify the mobile version without eliminating the main feature for candidates to access and browse through the site easily.

Once you build everything, you have to test it out first. Develop a beta version to check if the system runs smoothly before launching the live version. If you find any bugs or errors, you can fix them immediately.

Too complicated of a process

There could be reason, why people are switching from PC to mobile phones for their job hunting process. Not only practicality, ease and convenience, candidates want a simpler and direct process. If you create a complicated mobile platform that requires a lot of action steps, it will only scare the talents away.

For example, if someone is directed to multiple new web pages only to deposit a resume for particular job roles, they will lose interest to continue applying for the whole process.

To resolve this issue, you need to imply automation to ensure that the platform can be accessed seamlessly from any device. Shorten the existing hiring process by helping people to instantly click ‘Apply’ on your career website.

Do not just focus on targeted talent

LinkedIn survey found that 75 percent global candidates are considered as passive job seekers. While these candidates do land a job, they are always on lookout for better career advancement opportunities. As amongst the largest group in the talent market, employers should target passive candidates in their mobile recruitment strategy.

When executed right, your mobile recruitment strategy will be able to attract even those professionals, who are not on an active job hunting spree. Therefore, blend in your creative best to put your company into spotlight, through effective employer branding mechanisms such as writing regular blog posts, conducting webinars, or even developing interactive Youtube videos.

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