How to Make an Eye-Catching Job Ad that Attracts Job Seekers

July 15, 201610:57 am2436 views

Recruitment is one of the greatest challenge faced by HR managers. As the company grows and talented people with certain key skillsets become difficult to hire, both employer and the HR managers are required to rethink about more effective and appealing recruitment methods.

Designing carefully the stages of recruitment cycle, such as interviews and probation period is vital to attracting and retaining talent within organisations. However, one most important thing that most organisations get wrong is to attract the talented professionals through a simply great job advertisement.

What should HR managers do when a company needs to fill an empty job position? Most of them would simply write back a quick description of the job offer and rush to post and share it through various online job portals and printed media. If you think that this common approach of inviting best candidates to apply for the job role would work in today’s times, then perhaps you might be wrong.

According to Michael Overell, co-founder of RecruitLoop, companies could be missing out on some of the best candidates, if they do not create a catchy, appealing job advertisement. HR manager is required to be an ingenious marketer to understand if the job ad designed will attract the targeted professionals the company seeks to employ before actually sharing and propagating about the offer through various channels.

See also: 7 C’s Hiring Manager Must Know to Hire the Best Talent

Instead of counting on an ordinary job ad, take time to create a well-crafted job offer and carefully choose where to post it. Such great ad posting not only gets you the best applicants, but also ensures that those applicants have a good understanding of what it’s like to work in the company.

Here are some interesting tips to make an attractive job advertisement:

Present an Enticing Job Opportunity

It is important to think that the job posting is an advertisement, rather than an announcement. It is true that in a job offer, the company doesn’t sell a product where everybody is expected to purchase.

However, the bottom line remains the same, as it aims to attract people especially great talents to join the industry. Make sure that your job ad includes and makes a mention of great perks, cool working spaces, happy workplace culture and give candidates a solid reason to not miss out on applying to the company. Also create a sense of urgency, by stating deadlines to submit applications as this will make them feel that the company is on keen lookout for talent and will respond back to their applications promptly.

Make it Informative and Concise

The job posting should outline the job’s key elements such that applicants clearly understand, what the position entails after reading it. A clear outline drives more effective recruitment, to automatically eliminate the unqualified candidates and retain only the most suitable ones. Here are some things your job advertisement must include:

  • Job type (part-time, full-time, contract-based, temporary)
  • Approximate salary and benefits
  • Job location and work hours
  • Education, skillsets required and work experience

Ensure clarity, Leave No Room for Ambiguous Assumptions

The job advertisement should stay devoid of long and complicated wordings. The job offer should be stated clearly in simple words, as use of superfluous language will make most people lose interest to read in detail about the job offer.

Keep the posting short, concise and organized with simple wordings yet professional. When it’s finished, ask some of your colleagues to proofread the job ad and do some revisions if needed.

Recruitment is a strict competition not only for the candidates but also for the employers to find the best talent, as there is a whole new world of job opportunities. An appealing and effective job ad is a must, and as a HR manager, you can consider the above-mentioned points to compose a highly effective job advertisement and attract the best talent in the industry. Good luck with your search!

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