Capitalising on the power of mobile recruitment

May 21, 20151:27 pm1171 views
Capitalising on the power of mobile recruitment
Mobile recruitment has changed the way recruiting works

Technology has dramatically influenced the way recruitment works. Tracking systems have proved to be a blessing in disguise for hiring managers to recruit the most suited hire for the job. Increasing use of big data has boosted this trend, with predictors that analyse candidate job switch patterns, interests and aptitude for the position on offer.

One disruptive technology with the potential to revolutionise the recruitment space is the power of mobile technology. People now carry world in their hands with enhanced network connectivity and better data speeds on mobile. Important data and relevant piece of information transmits at a much faster rate on mobile than any other medium.

Wake up call for the HR Industry!

It is time now for the human resource fraternity to embrace this changing technological landscape on mobile and positively allure best talent on board. Implementing mobile technology and harnessing its potentials to the fullest will help the next generation HR professionals to meet business objectives quickly, effectively and easily. Mobile as a platform makes it less stressful for candidates to connect with the companies, employers and the industry at large.

See: The Recruiting Industry Overview in 2015

Myths busted

While online application has made applying to jobs relatively easier, a recent poll conducted by research firm Kelton Global on more than 1000 job seekers found that, at least 60 percent of the job applications are time consuming to fill than applying for a student loan, health insurance or mortgage.

Some of the complexities emerge due to ineffectively designed Graphic User Interfaces (GUIs). This makes it difficult for job-seekers to engage employers, as well as for, hiring managers looking to engage with the talent pool of skilled professionals.

Besides the technical hurdles involved in filling up job applications online, the one major mundane task for candidates and employers is to deal with the nitty-gritty’s of application design. Sometimes the site is so designed with programs that can make systems slow, hang up during work hours and ultimately hamper the brand image of a company.

The Smartphone Age

The advent of smartphones has undoubtedly reduced the burden on applicants and employers alike to make recruitment simple and hassle-free. The smart phone age remarks beginning of a new era in recruitment with most users applying to jobs on the move, and accessing resumes right at their fingertips.

However a major drawback in this entire cyclical chain of HR operations is that the industry seems to be quite unprepared to stay abreast of the trends. Despite mobile technology making its way to the hands of a common man, a CareerBuilder survey found that, “more than one-quarter of large businesses don’t have a single portion of their job sites optimized for mobile use. More importantly, 80 percent don’t have career sites that are mobile-friendly.”

Recruiters should optimise this user-friendly mobile technology to expand outreach of training programs and conduct recruitment drives, referral schemes on mobile apps. Also personalised messages can be sent across to the targeted jobseekers to spread the word out.

Capitalising on big data and approaching passive candidates, who would have otherwise not found you, can turn out to be a positive bet to build long-lasting relationships on the mobile platform.

A recent Deloitte survey further reveals that 90 percent of people check their mobile device within one hour of waking up, 50 percent of people check their phones 25 times per day and 10 percent of us do it 100+ times per day.

HR professionals need to wake up and add a new dimension to recruiting by going the mobile way!

Also read: 5 Employee Referrals Trends Companies Would Need to Know

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