A recent survey suggested that getting vaccinated or not could affect one’s employment opportunities, but many are either unsure about getting the Covid-19 vaccine or do not plan to get it. What can business leaders do about this? The answer is quite simple: incentives.
According to the latest research commissioned by Blackhawk Network, certain incentives could encourage people to receive vaccines and boost vaccination rates. Jeff Haughton, SVP, Incentives, Corporate Development & Strategy of Blackhawk Network, highlighted that incentives are powerful tools for driving desired behaviors, thus monetary incentives — even modest ones — could be an effective option. “The key for government agencies and businesses looking to increase vaccination rates and support public health will be ensuring they are offering incentives their target audiences find most valuable and attractive,” he added.
The “COVID-19 Vaccine Incentives” study was comprised of two surveys asking Americans about whether incentives from the government or their employer would motivate them to get the COVID-19 vaccine. Topline findings include:
Talbott Roche, CEO and president of Blackhawk Network, said that last year’s events significantly impacted many people’s financial security, so it’s no surprise that monetary incentives can be effective in motivating people to receive the COVID-19 vaccine.