Xero Limited, the global cloud accounting platform for small businesses announced the appointment of Gajia Lu in Singapore to the new role of Strategic Partnership Director. Her role will involve building Xero’s relationships with financial institutions across the Asia Pacific region.

Since officially launching its Asia business in January 2016, Xero has already established strong partnerships with leading local banks in Singapore, Hong Kong and Malaysia including UOB, HSBC and CIMB to provide small business users access to direct bank feed services.

“Xero’s goal is to empower small businesses with access to real time, high integrity data, and our financial services partnerships are keys to achieving this,” says Xero CEO and Founder, Rod Drury. “With her extensive background working for both traditional financial services and technology firms, we are confident that Gajia will significantly strengthen these financial services relationships and drive our success in the region.”

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Drury added: “There is a significant opportunity in Asia Pacific and globally for traditional financial services firms to partner with technology providers like Xero to provide the most innovative solutions for small businesses. Gajia’s appointment highlights our commitment to continue building our FinWeb ecosystem to support more small businesses across the region.”

Strategic Collaboration

As part of Xero’s strategy to develop a Financial Web (‘FinWeb’), Gajia will focus on strengthening Xero’s existing relationships and establishing new partnerships with leading financial services firms in Asia.

Xero’s FinWeb is an ecosystem of partners designed to increase connectivity between small businesses, banks and accountants using the Xero platform.

Gajia previously worked as Investor Relations Manager for BlackRock in London, United Kingdom and Private Wealth Manager for ANZ in Melbourne, Australia. She rejoins Xero, having already worked at its Australian office in Melbourne as FinWeb Partnerships Manager from 2014 to 2016.

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