Microsoft Singapore is reportedly cutting down its staff in sales and consumer marketing departments, with more than 10 employees were affected by the policy, Marketing Interactive reports.

According to sources from The Straits Times, there remains only one person in the team which is responsible for managing Microsoft’s product distribution to retailers in Singapore such as Surface tablets and Xbox game consoles. The same source also stated that the layoffs are the result of copious employees who turn out lacking the right skills required by the organisation for re-deployment.

A Microsoft spokesperson confirmed the news and explained that the affected employees were notified two weeks ago, although there was no detailed information about the number of layoffs to Marketing team. On this matter, the spokesperson confirmed that the layoff was implemented last week to notify employees that their jobs were “under consideration or that their positions will be eliminated”.

“Like all companies, we evaluate our business on a regular basis. This can result in increased investment in some places and, from time-to-time, re-deployment in others, “added the Microsoft spokesperson.

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The layoff is related to the news earlier this month, as Microsoft holds global reshuffle of its sales and marketing departments. According to Reuters, the reorganization will impact staff members under Microsoft CMO’s Chris Caposella and executive VP Judson Althoff and Jean-Philippe Courtois.

The re-deployment is a bid to offer global sales teams with more technical and industry-specific expertise. Meanwhile, customer-related services will be directed more in the areas such as artificial intelligence and Azure cloud services. Reportedly, this transition might result in “thousands” of job cuts worldwide, not only in Singapore division.

Most recently, Microsoft appointed Wendy Johnstone as marketing and operations lead for Asia Pacific. She is responsible for spearheading all marketing activities and operations for Microsoft in Singapore and the region, including Malaysia, Indonesia, the Philippines, and other emerging Asian markets such as Bangladesh, Brunei and Myanmar.

The tech giant also appointed Andrea Della Mattea as the new vice president of its Asia Pacific operations. Della Mattea is in charge of helping Microsoft’s customers in Asia Pacific to accelerate their own journey of digital transformation.

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