As the challenge to find talented workforce increases, employer branding is soon becoming a quintessential tool to connect with experienced employees and allure them to get on board. Employer branding is increasingly deployed as a strategic tool to hire and retain talent, because employees find a sense of recognition and pride working for companies with brand names like Google, Apple, Amazon, Facebook, to name a few.
What makes these employer brands stand out amidst the competition besides the salary, prestige and growth offerings is their commitment to creating the best work spaces for exceptional talent to learn and grow.
Why Employer Branding?
Human resource professionals are now using “employer branding” as a strategic tool to attract talent, recruit and retain them. The term “employer branding” is a recently coined phrase and a relatively new strategic tool to allure “passive” candidates who might be the best talent looking for a suitable role.
The very intent behind employer branding is to be considered among the best brands to work and to make people believe that the company goes beyond offering just a positive environment to work and build a career.
The concept of employer branding helps companies carve out a niche for themselves in a competitive market place. Aside from the benefits in terms of talent acquisition and retention, committed staff also tends to be more productive and innovative. It also allows businesses to develop a sustainable competitive advantage – in the form of corporate culture – that is not easily replicated by competitors.
Benefits of employer branding strategy
There are compelling benefits to formulate and maintain an employer branding strategy, as it protects and strengthens the human capital investment that businesses make to maintain their competitive edge.
The benefits of an employer branding strategy are:
Hence employer branding is a creative strategic management tool today that helps attract exceptional talent on board, facilitates retention, reduces attrition rate and helps increase employee engagement and advocacy. It is a win-win strategy for employers, recruiters, the talent on board, benefitting the brand and the customers at large as well.
Also read: Positioning HR as a Business Partner
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