With all of the newfangled social media material and innovative videos being released, blogging might look outdated, but is it true? It turns out that blogging became the 3rd most common content marketing strategy in 2021, according to HubSpot’s recent research. While your blog is the greatest way to get attention on the internet, establish your credibility, and be discovered in search engines, email correspondence allows you to engage on a more intimate level, create trust with your audience, and provides you a tool for making relevant offers to them. Combining these two channels will significantly enhance your marketing approach. Here is why and how.
Businesses have increased revenue, increased brand awareness, and increased conversions over the last decade or so by creating well-written articles for their target audience and customers. Blogging is an important component of any digital marketing plan and statistics have proven it; blogging can improve leads by 67% and generate up to 97% more connections to your website. 61% of web users in the United States have purchased something after reading a blog. Furthermore, marketers who invest in blogging have a 13x greater probability of experiencing a positive ROI than those who do not. According to a survey by Rick Burnes, companies that blog have far better marketing results than those that do not: 55% of companies surveyed cited they have more visitors by blogging.
Blog helps you establish trust with your customers, generate leads, improve SEO, and boost your social media presence. It allows you to demonstrate how savvy your company is. Consider how many times every day you put a random inquiry into Google: you’re often searching for a solution to a problem, such as how to do something, or you want to learn more about a product or service. Oftentimes, you will find your solution in an article published on a blog. You may use this kind of blogging, also known as content marketing, as a company to engage with your audience and ultimately drive sales. For example, when your target market is a professional recruiter and you post content around recruitment, your audience will find your site appealing as you provide a well-written, thoughtful and important update on it.
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While the younger generation is often addicted to social media, some of them are anti-social media. In reality, while the majority of people have email, not everyone uses social media. According to an OptinMonster study, 80% of the world’s 4.3 billion internet users have social media accounts, which is a shocking number. Email, on the other hand, is not going to just go away. According to data, there are 3.8 billion email users, but only 3.4 billion join social media. When asked about their favorite methods for marketing, 60% said email seemed better than social media. When using email as a marketing strategy, there is a greater conversion rate as well as a 4400 % ROI. This is not to change. Likewise, not only higher percentage and ROI, email marketing is still effective with at least 91% of customers, potential and current ones, checking their email on a daily basis.
Email marketing allows you to establish your brand by giving your messages a distinct aesthetic style and tone of voice that reflects the same of your website, allowing you to build your brand and stand out from the mass of other blogs. This gives your website character, and the more you stand out, the more attention you get. Unlike billboards or social media postings, emails are tailored to offer a specific message. You address them by name and send personalized emails to a specific group of subscribers. Typically, email marketing software provides real-time reports on your email performance, including statistics such as open and click rates. This information will be used to personalize and improve future messages. You will also be able to effortlessly grow your email marketing as your mailing list increases, reducing the need for complex adjustments.
Blogging is a way to develop an interest in your organization. It is a place to showcase what you are doing, as well as to give value to potential members. While email marketing alongside blogs can build a deeper relationship with your new and old subscriber. Email marketing helps you make sure that your content reaches customers’ interest. Imagine you already have a loyal base of an audience for your brand. Then, you can engage them more by providing what they need in the most effective way through emails.
Sonia Simone, a chief content officer at Copyblogger Media, said, “Email marketing and a blog serve different purposes, and a smart content marketing program will usually include both.” Why? Because they are completing each other. You can just use a blog, but when you combine it with email marketing, you have created an indispensable marketing strategy. Tatiana Morand, content & SEO manager at Wild Apricot, commented that blog and email marketing are like peanut butter and jam, better together. They are two complementary strategies for a company, especially a non-profit company.
After the “know-what” blog and email marketing can do together, you should acknowledge yourself with the “know-how” strategy. There are some steps to follow, which are:
Last but not least, you can also take full advantage of both blogging and email marketing through social media too! Actively promote your social media audience, such as LinkedIn, Facebook, and Instagram, to read contents from your blog and subscribe to newsletter. With all these marketing channels being incorporated altogether correctly, you should not be surprised if your audience grows bigger and bigger. Good luck!
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