How do you define a successful company culture? Call it the recipe for success, the promise of profit or secrets to recruit and retain the best talent. The elements that make up for a successful company culture cannot be defined with a one-size-fits-all approach. Each company is unique in itself by its areas of service offerings and customer requirements, business goals etc.
Hence the secrets to successful company culture needs to a careful blend of information and knowledge with customised approaches and business strategies that work for your company. Company culture dons many different hats depending on the vision and mission of the business.
Google for instance, holds an enviable spot when it comes to leading with example of a well-defined unique company culture. The company has a sprawling Googleplex campus, on-site medical and legal professionals to help, shared bicycles and endless list of perks for employees, hence they manage to attract the best talent pool.
Who doesn’t want to work for Google? Going further, the company also employs a chief cultural officer to maintain and promote growth of company culture, centred on employee satisfaction, devoid of hierarchy and open room for communication with no walls.
Before you start defining a company culture, there are some key questions that have to be answered: What are the core drivers of the company? What are future business objectives of the company? What is the kind of talent pool that the company is looking at to recruit on board and evolve? Do these people share common business goals and are they driven by vision to lead and tread on paths unknown with the extra bit of risk taking ability and confidence?
See: The 3 Keystones of Trust in Corporate Culture
If these above questions get well answered, then you need to look no beyond for intuitive guidance for a new beginning but be guided by a practical light. Here are some of the six key secrets that define a successful company culture:
The best ideas are often within your company. Give the best brains the feed to speak up and initiate projects. Highlight employee contributions of those who come up with innovative ideas and are working towards building something awesome.
Whether your company is a start-up or long established entity of brand repute, it is never too late to refocus on what your company culture should look like and realign your strategies to develop a healthy culture wherein success is the new norm.
Also read: Top 7 Must-Haves in Company HR Policy
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