The social media platform is known as a convenient place for people to connect and express themselves online. Social media has become an inseparable part of our lives, as its functions go beyond communication purposes. Modern organizations today are embracing digital transformation characterized by digitally interrelated and rationalized networks.
Moving away from the traditional way of manual operations, social media has become a tremendous tool for sourcing and hiring the best candidates. Based on research conducted by Statista (2015), one in every four people in the world owns a Facebook account. Thus, it is undeniable fact that social media is a crucial key to fulfill their own hiring purpose or as a source of immense information. In this article, we’ll discuss the essentials of social media as a platform for hiring decisions and some ways you can connect with talented people online.
How essential is social media in the hiring process?
In the past, a candidate background check was usually limited to references and credit investigation or drug examination. Nowadays, the increases in social media networks have presented another dimension to the hiring process. Since social media has become a crucial tool to evaluate candidates, employers need to clarify policies they will implement to ensure reliability in the hiring process.
According to Reputation Management Study (2018) by MRINetwork, approximately half (48%) of candidates aware that their social media existence is crucial or very important to potential employers. As Patrick Convery, marketing manager for MRINetwork mentioned, “The candidates are alert that employers can now explore information about them prior to meeting with them or contacting them, as employers in current trends are identifying candidates who have the necessary skills and personalities that will be advantageous to their organizations’.’
Here is some importance of utilizing social media in your hiring efforts:
Precisely, there are many advantages and importance of social media for hiring decision of companies. In fact, employers just have to identify the best way to use them effectively. Integrating social media into hiring strategy will contribute to the success of company to overcome the hurdles which occur during the hiring process.
Dr. Kamalesh Ravesangar is a Lecturer with over seven years of experience in teaching Certificate, Diplomas, Degree, and MBA students from various social and cultural backgrounds at private colleges and universities. Currently, she works as Head of Programme (HRM) and Lecturer at Albukhary International University in Malaysia.
She has a total of three years of experience in industries related to education, manufacturing, recruitment, and engineering. A subject matter expert in human resource management, human resource development, management, and organizational behavior studies. She holds a Ph.D. (doctorate) and a Master’s degree in Organisational Behavior and Human Resource Management.
Connect with her on LinkedIn.
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