There is never a doubt that the ideal employee you are longing to have is also the ideal employee of your competitors. And getting them hired in your company doesn’t always start with meeting them at a career fair, an independent recruiter or even in their college grounds.
It definitely starts way before that. Everything that the candidate heard about you, read about you or even witnessed about you can absolutely help them decide whether or not to join your company.
Always remember that long before you get to know your candidate, it is very sure that he already knows everything about your company.
This is where employer branding comes into the picture. It becomes a necessity because by establishing a great branding, you definitely have an edge in becoming the candidate’s first choice of company to apply to.
However, reputation only gives first impression and first impressions are not the only thing that works though it plays a very important role throughout the entire recruitment process. There are actually three important stages in recruiting that are influenced by the employer brand and they are the following:
On the other hand, we all know that offers really do matter to the potential employees but offering them some activities for leisure that promotes a concrete work-life balance is a plus.
Actually, company culture can now be considered as the soul of recruitment and should never be neglected. If the company is widely known as offering good compensation, benefits that includes the applicant’s family and of course, flexible work arrangements and employee camaraderie, well you definitely hit the bulls-eye. Those benefits helped you a lot in solidifying your recruitment efforts.
Read also: Awesome Ideas for Employer Branding
Article Contributed by HR in Asia‘s Team.