Out of 39 percent of respondents who plan to change employers this year, 40 percent cited ‘limited career path’ as the key reason.
Randstad today released the findings of its annual Employer Brand Research in Singapore. Commissioned by Randstad, the independent global study is the most representative employer brand research that explores the factors that influence and motivate employees’ and job seekers’ search for a new career opportunity.
Jaya Dass, Managing Director of Randstad Singapore and Malaysia said, “Companies that invest in the well-being and development of their people will be able to build a strong employer brand. We have seen organisations benefit significantly from creating positive employee experiences, such as having faster access to better qualified candidates and a highly-engaged workforce. However, only a handful of companies have the resources to invest in building a strong employer brand as it is typically not high on the business agenda. We hope that the findings and insights gathered from our annual survey can help companies take small actionable steps to strategically improve their talent acquisition and employee retention programmes.”
Young talent are driven towards career progression
The 2019 Employer Brand Research found that experienced professionals have a more relaxed attitude towards work formalities. Thirty-eight (38) percent of respondents aged between 35 and 54 seek companies that can offer them with flexible work arrangements. In contrast, 69 percent of millennials said that they do not mind working in the office.
One in three millennials (33
“As we get older, our aspirations and needs change. Our personal lives tend to take centre stage, so rather than spending extra time in the office, we may want to spend more time with our family or go on vacations. The younger generations are fresh and energetic, and eager to learn new skills, gain new experiences and form new connections. In addition, younger people do not mind working in the office as it places them in an environment where they can be most
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Office culture is important to the workforce
Employee experience has also become increasingly important to the workforce. It describes and defines how employees work, the environment that they work in and how they feel about their job.
Close to one in two Generation Z employees (48
The environment is not the only factor to consider when it comes to employee experience. Employees in Singapore tend to consider resignation when they are not fairly recognised or rewarded (31 per cent) or are unable to strike a balance between work and their personal lives (31 per cent).
“When employers create a positive working culture and environment for their people to work in, it can help them attract more qualified
2 in 5 are looking for a new career opportunity this year
Even though the market sentiments on the economy and labour market are cautious this year, people are still actively looking for new jobs, particularly those who feel that they are facing a roadblock in their career. In Singapore, 39
The research found that younger job seekers tend to use online channels to look for new opportunities and check on a company’s reputation. Two in five
“There is a high chance that digitally-attuned youths are looking for their next move on their phones during
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