Making their first appearance in the Top 75 this year are newcomers BNP Paribas and Dell. Included once again in the Top 75 is Singapore Airlines, which was inducted into the Randstad Award Hall of Fame in 2015 for having won three years in a row. As a Hall of Fame inductee, Singapore Airlines will be eligible for the award again in 2017.
In 2015, P&G took the top spot as the most attractive employer in Singapore, followed by Changi Airport Group and Shell in second and third place respectively.
Recruitment firm Randstad recently released the Top 75 companies in Singapore at their annual Randstad Award. The award, which will be celebrating its fifth year in Singapore, will announce the winning companies at its annual gala dinner on April 7, 2016 at the Sands Expo and Convention Centre – Marina Bay Sands.
The Randstad Award is presented to the most attractive employer in more than 20 countries across the globe. The 2016 edition of the award will cover 25 countries. Consisting of over 200,000+ respondents and covering 75% of the global economy, the winner is based on the outcome of the world’s largest survey into employer branding. It truly is the only award representing ‘the people’s choice’.
The outcome of the Randstad Award is based on public perception and focuses on three main areas: overall brand awareness, absolute attractiveness and relative attractiveness. This creates a level playing field for all competing companies instead of giving an advantage to large multinationals with higher name recognition than smaller companies.
The 75 largest companies are selected in each participating country, usually with more than 1,000 employees. This list is presented to a representative cross section of relevant respondents based on region, age and gender.
In Singapore, 5,000 employees and job-seekers between the ages of 18-65 were surveyed. These respondents were asked to identify companies they recognize and indicate if they would like to work for them. This is then followed up with an evaluation of attractiveness factors, such as salary, benefits, work atmosphere and job content, for each of the companies.
Jaya Dass, Country Director, Randstad Singapore said, “Employer branding has continually been growing as a priority for employers across the world and Singapore is no exception. In the war for talent, companies are prioritising their brand to attract and retain the best talent. The Randstad Award is a key element of our global research offering companies an in-depth look into the public perception of their brand.”
The Top 75 companies in Singapore for 2016 are:
