The Salesforce Economy to Create more than 8,000 jobs by 2020

November 30, 20165:13 pm1788 views

Salesforce accelerates momentum with customer wins and new appointments in APAC. By 2020, Salesforce and its ecosystem of customers and partners will drive nearly 1.9 million new jobs and more than US$389 billion in new GDP globally. In Singapore alone, Salesforce will contribute US$1.7 billion in GDP and create more than 8,000 jobs to the economy by 2020.

Salesforce, the Customer Success Platform and world’s #1 CRM company announced the Singapore findings from its 2016 IDC Report: The Salesforce Economy. The new data underscores strong momentum from the community of Salesforce customers, partners and developers who power the “Salesforce economy” worldwide.

Direct jobs are forecasted to grow by 29 percent and indirect jobs – jobs created by Salesforce and its ecosystem of suppliers and partners are forecasted to grow by 53 percent. For every dollar, Salesforce makes in 2020, the ecosystem will make 4.2, higher than the global forecasted ratio of 4:14.

According to the IDC study, cloud computing is growing rapidly and accounted for more than half a trillion dollars of business revenue in a global economy of $175 trillion in revenue.

Accelerating Momentum with New Appointments and Customer Wins

2016 also saw the appointment of three Salesforce executives in key leadership roles across the region. Mark Innes, General Manager for Salesforce in APAC was appointed in August, Cecily Ng, Area Vice President for Enterprise Sales in Asia was appointed in March and Eileen O’Mara, Senior Vice President, Commercial Business Unit in APAC joined the APAC team from Europe in August.

Mark, Eileen and Cecily are instrumental to the growth of Salesforce in the region. In Salesforce’s third quarter of fiscal year 2017, revenue for JAPAC (Japan and Asia Pacific) grew 29% year-over-year in constant currency. Momentum on the customer front remains strong with brands such as Pizza Hut, Accenture, WeBe, PLDT and Celebrity Fitness on board.

“Technology innovation is at the heart of Singapore and as cloud adoption advances steadily, we want to accelerate the momentum and continue to set the pace for innovation and growth in this region. Empowering our customers with smart solutions that will help them get closer to their customers and enabling them to achieve whole new levels of success is what drives us to do what we do every day,” said Mark Innes, General Manager, Salesforce APAC.

Successful Hosting of Dreamforce 2016

At Dreamforce 2016, the world’s largest software conference and the annual gathering of Salesforce family of employees, customers, partners and industry, showcased the incredible innovation of Salesforce with the introduction of the next generation of its Customer Success Platform; enabling companies – from the size of Fortune 500 enterprises to startups – to get closer to their customers.

New innovations include:

  • Quip: Supercharging productivity with living documents

Quip extends the power of Salesforce with next-generation productivity solution designed for teams, to empower everyone to collaborate more effectively, work smarter and supercharge their productivity, all without email.

Quip combines documents, spreadsheets, task lists and team chat in one seamless experience known as a “living document.” Built with a mobile-first strategy, teams can collaborate around customers from anywhere using capabilities such as live editing, notifications, comments and chat.

  • Salesforce Einstein: Artificial Intelligence for Everyone

Salesforce Einstein will embed artificial intelligence in the Salesforce Platform, making Salesforce the world’s smartest CRM. Einstein will empower every Salesforce user to get closer to their customers, automatically discovering relevant insights, predicting future behaviour, proactively recommending best next actions and even automating tasks.

With advanced AI capabilities for sales, service, marketing, commerce and more, Einstein will act as everyone’s very own data scientist.

  • MySalesforce1: Turn your device into headquarters

Over one million users run their businesses from their phone using Salesforce1. Now brands can personalise their mobile applications with MySalesforce1 and customise the look and feel of the apps to suit their corporate identity. This simple innovation means Salesforce mobile apps looks like an extension of a brand or company.

  • Commerce Cloud: Deliver a better commerce experience

A seamless shopping experience starts with unified commerce. Commerce Cloud ensures a smooth, personalized shopping experience in-store and online by unifying every part of the shopper’s journey — including discovery, engagement, purchase, and advocacy — integrating all retail operations with the world’s #1 CRM solution.

  • 1:1:1 Pledge: Giving back to the communities

Dreamforce attendees were encouraged to join Pledge 1%, a corporate philanthropy movement founded by Salesforce. One thousand companies have joined Pledge 1% since its launch in 2014, each dedicating 1% of their employee time, equity, product or profit to make the world a better place.


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