SINGAPORE — Singapore Airlines (SIA) has once again been named the Republic’s most attractive employer at the annual Randstad Awards, edging out Shell and Changi Airport Group to take home the honour for the third consecutive year.
The flag carrier’s win demonstrates its efforts in building “a powerful employer brand”, which resonates well not only among the local workforce, but also with those globally, said Randstad Country Director Michael Smith yesterday.
“SIA is well known for providing world-class training and development paths and international career opportunities, which was reflected in its high ranking across each gender, age group and education level … It is vital that employees are proud of the company they work for,” Mr Smith said.
The Randstad Award is based on the opinions of more than 6,500 people on 75 of Singapore’s largest companies. SIA was ranked “extremely favourably” across all key criteria, which include interesting job content, strong management, competitive salary and employee benefits, and career progression opportunities, the survey showed.
The award is a recognition of SIA’s efforts in attracting and retaining talents, said Mr Christopher Cheng, the carrier’s Senior Vice-President for Human Resources. “At SIA, jobs are dynamic, multi-dimensional and challenging. We continue to provide talented individuals exciting opportunities to contribute to the growth and development of various aspects of our airline operations and business.”
Shell and Changi Airport Group were named the second and third most attractive employers by Randstad. In other categories, Deutsche Bank topped the banking and financial services segment, while Marina Bay Sands was best in hospitality and recreation services. Keppel Corp came in first in engineering and construction.
Mr Smith said: “Each of these companies heavily invests in their employer brand, which is crucial in Singapore’s tight labour market, as companies compete to attract and retain the best talent … Job seekers are drawn to a company for many reasons and the companies that best harness and promote their employer brand will win in this highly competitive marketplace.”