Annual employer brand research commissioned by recruitment agency Randstad has named Changi Airport Group as the Most Attractive Employer in Singapore for 2018. This is the second time for the company taking the top place as the most preferred commercial company to work for, after its first win in the same award in 2016. Other homegrown brands that received the awards this year are Singapore Airlines and DBS Bank.
Congratulating the winners of the award, Country Director at Randstad Singapore, Jaya Dass pointed that these companies are successful in delivering outstanding performance to promote and ensure a consistent employer brand that resonates strongly with the employees and job seekers in Singapore.
Mr Dass said, “Companies are becoming increasingly aware of the impact that a positive and powerful employer brand has on their human capital strategies. In order to meet the increasing and changing employee expectations, companies have to be agile, flexible and bold to take big strides toward digital innovation and transformation.”
“Our annual Employer Brand Research will continue to provide insights that aim to help companies develop comprehensive human capital strategies and strengthen their overall employer brand narrative to attract and retain the best talent in the market,” he added.
The winners of the 2018 Employer Brand Awards are selected from the 75 largest commercial companies to work for in Singapore that is measured based on its workforce size.
The survey results have crowned Changi Airport Group, Singapore Airlines, and Procter & Gamble as the winners of the most attractive employer this year. An award ceremony is presented to the top three commercial companies that have received the highest attractiveness scores in the employer brand research.
Commenting on the award, Lee Seow Hiang, Chief Executive Officer at Changi Airport Group said, “We are immensely honoured to be recognised once again as the Most Attractive Employer in Singapore. Our people are the defining factor behind Changi Airport’s success and this award is particularly meaningful as an encouragement for us to continue to invest in our people and make Changi Airport Group a great company to work in.”
Randstad also presented employer brand awards based on the sector. Shell company was recognised as the winner for the engineering, construction, oil & gas sector, Thermo Fisher Scientific won in life sciences sector, and DBS Bank topped the banking & financial services sector. The three companies that received the Randstad Employer Brand Sector Awards received the highest attractiveness scores within their respective industries.