There are a number of business tools every organisational setup puts to use to help get important jobs done. However, those who use these tools just use them for the purposes they were created for. It is not a bad idea, but the business world is evolving and to make more reasonable progress, you need to think outside the box when using these tools. Here are some of the ways to rethink your business tools in order to optimise their values?
Generate leads using videos
Usually, companies or business entities use video advertisements to promote their products so they can reach the wider community. This is a good move as it helps drive sales for the company. However, there are other ways to use these videos other than just to promote products. You can generate quality leads. How do you achieve this?
Create content advertisements beyond white papers
The use of white papers is usually effective for businesses that want to show off their business expertise. Its purpose is to show that a certain position is the best way to go or that a particular solution is the best option. However, you can promote this white paper for lead generation. How?
Optimising your file sharing
There are four major methods of sharing files either within the organisation or to the outside world. They are :
These are especially helpful for professionals who need to further work on their skills and get new certifications. For instance, nurses that need to pass the NCLEX RN exam will want to share educational resources with one another. Unfortunately, this is not always easy as they may encounter certain problems.
A number of risks come with sharing files online but it is still beneficial if you do it safely. It is cost-effective, efficient, and people can collaborate on it since they have access to it from anywhere.
One main problem of file sharing is when the file is heavy. If you somehow successfully send those files out, your audience could get weary accessing them because of their sizes. You can optimise large file sharing by:
Optimising the Google My Business tool
Most organisations use Google My Business to share their merchandise, hours, and location but this business tool can be put to greater use by using it to inform your existing customers and prospective ones about health and safety measures. This is very important to curb the spread of the recent coronavirus pandemic especially since the lockdown is being relaxed with each passing day.
Drive local foot traffic with Twitter advertisements
If you own a business and you are not on Twitter, then you may be hiding your trade from a select number of people. Twitter is a social media platform that allows you to reach a vast majority with one post about your company. However, Twitter is not just for promoting online offerings. You can optimise its use by using it to drive local foot traffic when you do advertisements.
Rethinking your business tools to optimise their values is a very good business strategy. It can help you be ahead of your competitors in the game. The more you use the tools mentioned above, the more productive your team will become. If you can adopt them as a business owner then you will have more value for their use.
Heidi Rosenberg is a business manager as well as a content writer. She loves reading and travelling. She is young and ambitious and does hope to share her knowledge and experience with anyone willing to learn something new.
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