If this year has taught us anything, it’s that digital technologies and hyper-connectivity are bringing user-led innovation to market faster than ever. Successful organisations today are those that best adapt and respond to unceasing change.
Against this backdrop, Accenture has released Fjord Trends 2017, its tenth and most provocative annual report examining the most significant emerging digital trends expected to disrupt organisations in the year ahead.
Three mega themes emerged, challenging long-held norms and assumptions. The rise of the autonomous vehicle, smart homes and digital assistants is creating new ecosystems that threaten the Smartphone’s dominance as the main command center of our lives.
Storytelling takes new shape through the popularity of live stories and raw, personal content as a refashioned form of broadcast. And the rise of social experience will soon be a consideration for any organisation wanting to cut through in a post-truth world.
“The year is about making us smarter humans and fostering human potential by creating helpful, meaningful services across an expanded array of digitised environments,” said Mark Curtis, chief client officer, Fjord.
“Interfaces are becoming faster, smaller and automated, and organizations will need to adapt to the kind of supercharged, responsive and immersive environments now possible. Our tenth annual Trends report aims to provoke, inform and inspire but, above all, to provide actionable insights into designing for the rapidly evolving world of experience.”
Trends 2017 examines eight digital trends expected to shape the next generation of experiences:
See: The Digital Imperative: 6 IT Trends to Watch Out for in 2017
“Organisations across every sector are learning to harness digital to become more customer-centric. It is through this lens that organisations need to rethink their purpose and what they call a service in order to convert change into opportunities.”
Trends 2017 draws upon the collective thinking of Fjord’s 800 designers and developers around the world based on first-hand observations, third-party research and client work.
Also read: Future of HR: Predicting Top 10 Talent Trends in 2017