Formerly known as ‘Facebook at Work,’ the social media giant introduced ‘Workplace’ wherein any company across the globe can use it. More than 1,000 organizations around the world use Workplace today, and people have created nearly 100,000 groups and the top five countries using Workplace are India, the US, Norway, UK and France.
Considering the increasing level of progress and adoption by these countries, Facebook has officially introduced Workplace. The workplace is more than just communicating between desks within the walls of an office. Some people spend their entire workday on the go, on their mobile phone. Others spend all day out in the field, or on the road.
Large multinational companies like Danone, Starbucks and Booking.com, international nonprofits such as Oxfam, and regional leaders such as YES Bank in India and the Government Technology Agency of Singapore have all embraced Workplace. People work in different ways, around the world, and Workplace’s mission is to help them stay connected.
Encompassing Best Features
Facebook has brought best of its features to the Workplace, be it basic infrastructure such as News Feed, or the ability to create and share in Groups or via chat, or useful features such as Live, Reactions, Search and Trending posts. This means you can chat with a colleague across the world in real time, host a virtual brainstorm in a Group, or follow along with your CEO’s presentation on Facebook Live.
Facebook has further built, Workplace-only features that companies can benefit from such as a dashboard with analytics and integrations with single sign-on, in addition to identity providers that allow companies to more easily integrate Workplace with their existing IT systems.
See: Club Med Adopts “Facebook at Work” to Foster a Sense of Community in the Workplace
The social media giant also announced Multi-Company Groups along with this introductory launch. These groups are shared spaces that allow employees from different organizations to work together, to extend collaboration beyond their company in a safe and secure manner.
These groups will be rolled out to all customers in the coming weeks. Workplace is to be priced competitively — companies only pay for people who are actively using the product.
Workplace of the Future
To help more companies get started with Workplace, Facebook has announced the Workplace Partner Program, wherein a group of technology and professional service organizations such as Deloitte will work alongside to bring Workplace to even more businesses across the globe.
Apart from typical white collar workforces, TechCrunch says Facebook wants to include employees who are already using Facebook in their non-working life, but who are not typically included in an employer’s current digital collaboration initiatives. Facebook’s corporate solution also offers a different pricing model based on Facebook’s standard monthly active user metrics.
According to Facebook, “The new global and mobile workplace isn’t about closed-door meetings or keeping people separated by title, department or geography. Organizations are stronger and more productive when everyone comes together.”
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