Companies are turning to Artificial Intelligence (AI) technology for a variety of activities, including data processing, digital mapping, and in particular, automating tedious, high-volume operational processes. For the HR department, AI enables hiring managers and recruiters to better use the existing applicant tracking systems (ATS), allowing them to hire more efficiently, shortlist applications faster, and screen resumes more fairly. A majority (96 percent) of HR managers recognized that AI has the potential to significantly improve retention and talent acquisition.
Here is how AI technology can enhance your recruitment process.
AI technology for recruitment
AI makes the process of acquiring talents more efficient as it helps screen and shortlist potential candidates. This technology is intended to simplify some aspects of the hiring process, particularly those with repetitive, high-volume procedures. For example, software that uses artificial intelligence to screen resumes or software that does sentiment analysis on job descriptions to detect possibly biased text. AI recruiting software also makes use of your ATS’ data quantity to generate insights into your talent pool.
Businesses are utilizing AI-powered recruiting tools to source and match individuals to available vacancies. Unlike conventional search tools, which seek for keywords and phrases to identify applicants, AI-based semantic search technology explores for context. This uncover results that are more relevant to your hiring objectives. As the search tools “learn” what data is most essential to you, the results grow more relevant over time.
Recruiters may utilize AI technology to automate interactions with applicants, evaluate their interest levels, and even arrange interviews after viable individuals have been found. AI technology will not only automate a portion of your workflow, but also integrate smoothly with your current recruiting strategy so that it does not interrupt your workflow. As an additional benefit, automating these aspects of recruitment decreases time-to-hire. This means you will be less likely to lose top talent to faster-moving competitors.
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Improving candidates’ experience
Quality of hiring has become the most important KPI in recruitment as talents’ data has grown easier to gather, access, and evaluate over the years. AI technology increases hiring quality by using data to standardize the matching of candidates’ experience, knowledge, and qualifications to job criteria. This advancement in job matching is expected to result in happier, more productive employees who are less inclined to leave their jobs.
AI technology can also help companies in providing a richer applicant experience by keeping candidates in the loop. This is made possible with the feature of automated emails that recognize that their application was collected, at which stage they are in the recruitment process, and even offer alternative positions to apply for. A research about this conducted by Ideal showed a satisfying result. Early adopter companies who used AI-powered recruitment software had their cost per screen cut by 75%, their revenue per employee increased by 4%, and their turnover fell by 35%.
Minimizing Unconscious Bias
People unintentionally make decisions based on their core assumptions, experiences, and feelings – this is called bias. Recruiting can be affected by unconscious bias as well, given that there can be prejudice in something as basic as the phrases selected.
Total Jobs explained how job descriptions can be biased in terms of gender. The use of descriptive words like “support” and “understanding” are biased towards female candidates, whereas “competitive” and “lead” are biased towards male candidates. To address this bias issue, AI-enabled tools such as Textio can assist recruiters in identifying the occurrence of bias in job description terminology. Removing these terms and replacing them with gender-neutral and inclusive terms can result in 42 percent more applications.
AI technology has been proven to simplify and enhance a company’s talent acquisition process. Seeing how it keeps growing, AI technology for recruitment will continue to gain importance in the next few years. Finally, it is essential for recruiters to establish an integrated approach between AI and human intelligence to make the hiring process what it should be: easy and engaging, but remains humane.
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