The world of work is changing. New trends are emerging that will affect the work environments of large corporations and small businesses alike. How much will new practices change the way we work over the next year?
Seeking answers on how job seekers and recruiters use social media, what they think about Smartworking and personal or employer branding, The 2015 Work Trends Study by Adecco Group, the world’s leading provider of HR solutions finds that job seeking is ever more mobile, as is the workplace.
The role of social networks in the job seeking and recruiting processes is becoming more and more relevant. Furthermore, new trends are emerging, such as smart working, which will affect the work environments of companies and will require new thinking on the traditional relationship between employer and employee.
The Adecco’s study was conducted on 31,000 job seekers and more than 4,100 recruiters from 26 countries sharing their opinions and experiences on the use of social media for recruitment and job search practices.
The analysed data provides insights into the use of social media for professional purposes, its effectiveness in matching job seekers with open positions, the relevance of web reputation and its impact on recruiting, as well as new emerging trends such as smartworking, whereby flexibility of the workplace will be key to the future of work.
Interesting factors emerge from the key findings to guide both recruiters and job seekers in improving the efficiency and effectiveness of their online activity. Among social networks, LinkedIn remains the most popular platform for professional purposes, for both recruiters (61%) and job seekers (34%), whereas Facebook is the go-to network for all social activities including personal branding.
For job seekers, the probability of being contacted by a recruiter increases with the number of social networks they use: by being active on one network, the probability of being contacted by a recruiter is 16% but increases to 46% when a candidate uses all five of the main global platforms.
The study highlights that job seekers are more ‘mobile’ than recruiters: 65% of job seekers frequently or sometimes use a mobile device for online job searches, whereas among recruiters, this figure drops to 41% when searching for a candidate or highlighting open positions.
Key findings based on Adecco’s study are:
Finally, it reveals that flexibility in an individual’s place of work will become the key to new styles of work in the future. Even though the majority of job seekers and almost half of the recruiters have never heard of the Smartworking concept, they showed strong interest in integrating Smartworking solutions into their daily practices.
While job seekers are more open to smartworking solutions, recruiters are more cautious in appreciating them. The emergence of new concepts such as Smartworking will create new interactions between employers and employee.
News source: onrec.com
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