The Importance of Organic Traffic & How to Maximise It

July 12, 20191:28 pm551 views

Adam Audette, an SEO expert, said that “today is not about ‘get the traffic’ – it is about ‘get the targeted and relevant traffic’.” But how do we get targeted plus relevant traffic? Good question.

Marketers and web owners, probably including you, are competing to generate better traffic and leads on your websites. The best way to do that is by optimising organic search result. Organic search or commonly known as organic traffic is a number of visitors who arrive on your websites without you directly paying for it. Usually, organic traffic is based on blog post searchers that users find information online or that best suits their needs. A few reasons why users click on your organic search are because they find your page useful, informative, knowledgeable, trusted, and matched with their distinct search.

See also: Is SEO Enough to Bring Success for Business?

According to Bright Edge survey, organic search drives 51 percent of all visitors whereas paid search only gives 10 percent and social search drives 5 percent. This finding implies that organic search is on the top of all non-organic search channel combined.

“…The clear champion of website traffic is organic search. Overwhelmingly, organic search trumps other traffic generators, driving 51 percent of all visitors for both B2B and B2C businesses.” – Bright Edge

Organic search is not only the champion when it comes to SEO optimisation. It also plays a huge role in your business success. Steven Krohn, the founder of Effective Healthcare Marketing and the author of “The Tempting World of Cryptocurrency, commented that not only does organic traffic represent over 60 percent of total traffic on the websites, but it also gives better user experiences who visit your webpages. Besides, organic traffic will benefit you in terms of permanent, reliable, and valuable ranking over search engines. It also gives you a better conversion rate as when you optimise your keywords of products and services, you will rank well on search engines. In addition, you will gain long-term results and cost-effective investment that will give you better profits.

Thusly, as you understand the importance of organic search, you must have been wondering how to optimise your organic result, right?

The easiest and most effective way to increase your organic traffic is to publish quality and relevant content on your blog regularly. This, however, will work when you optimise and focus on improving organic strategy called SEO. The better you are utilising SEO strategy, the higher rank you will get for your organic search. This, in turn, will both increase and give you the results you want. 

“Good SEO work only gets better over time. It is only a search engine trick that needs to keep changing when the ranking algorithms change.” – Jill Whalen

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