Environmental scanning refers to the process of reviewing and analysing the internal and external factors and trends that might affect current and future actions. In business, environmental scan looks at the information available in the internal and external environments to obtain a clear and accurate image of an organisation and its circumstances. The environments include personnel, financial resources, facilities, organisational culture, vendors, regulators, competitors, collaborators, and other resources.
Environmental scan can be completed by human resources staff or by a team with members representing a cross-section of organisation. A team with members from across the organisation’s departments, divisions or units might provide greater diversity of perspectives. It also spreads the workload out, and encourages interest and participation throughout the organisation.
Approaching to the environmental scan can be done in some steps, such as follows:
From HR perspective, conducting environmental scan could help in analysing some critical point of success, such as follows:
Lastly, gathering such information is often easier said than done, yet there are a lot of sources that can be utilised to assist. There are also third-party groups that can offer competitive information, such as publications, news, and research. The key to a successful environment scan is to ensure that members of the HR management team are being proactive in scanning the environment in which they are operating. Consequently, the HR team will be able to take steps to be better prepared for the future. Less reacting, more planning and preparing.