3 Ways Cognitive Science Help Us Communicate & Decide Better

August 16, 20191:38 pm
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Cognitive science is an analysis of science spans in many levels of organisations, from learning and decision to logic and planning. Yrjo Engeström & David Middleton in their book titled Cognition and Communication at Work discussed that communication at work is affected by psychology of individual cognition. Cognitive science of individuals unconsciously drives us to think and speak in a language that can be best understood in terms of representational structures in the mind and computational procedures that operate the structures.

This means that cognitive science helps us understand the principles of intelligence with the hope that it will lead to a better comprehension of the mind and learning. Cognition is also helping individuals to develop intelligent devices.

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Whilst unconsciously cognition helps us perceive language better, being cognitive conscious will boost our ability to communicate better with others. As an example, when you are in a meeting with the team, one must convey or share their ideas alternately. Some might dominate the time, some will go straight and speak what’s necessary only. And when it is your turn, if you contribute with your cognitive conscious, there is a good chance that you will learn well and behave better in the meeting.

How does being cognitive conscious help us perceive situation well? It is when your coworkers start explaining something, your cognitive brain will listen attentively and let you pay close attention to him. And when it is your turn to speak, you can sense how your contribution matters to others whether the audience is listening or ignoring you by watching their reactions to your speech. If they look attentive, it means you are contributing something valuable. But if they start pushing their attention away from you or even talk to each other, maybe you have said too much or there is no meaningful message in your speech.

Thus, having cognitive conscious is not only helping you become a better leader, but also helps you maximise your cognitive decision and communication. Here are tricks to become a cognitive conscious leader.

Identify the storytelling part

Stories, be it from fact or fiction, can spark our imagination and help us remember information longer. We can vividly recall a story that is engaging rather than a long conversation. One study published in Springer Link showed that stories are powerful means of communication and engagement strategy. Through stories, the study explained further, context is provided and complex data can be easier to understand and analyse, resulting in an innovative communication.

Identify emotional communication

Human beings are emotional creatures – but also thinking ones. Thus, you need to get the heart of your people to understand the meaning or feeling of your communication. Commonly referred to as Pathos which is all sort of emotions that make individuals feel that they are in your shoes, you should stir employees’ feeling and certain it with specific emotions.

“The meaning of any communication is the response that you get. If you are not getting the response you want, change what you are doing.” – NLP

Identify ego-driven communication

Besides emotional, humans are intrinsically driven by ego. Probably most individuals in your team like to be more personal when it comes to communication. They also like communication that supports the needs of ego that will generate more positive response. Therefore, having a good understanding of cognitive science can help you identify somebody’s ego. Not only can you deliver your message better by understanding, fulfilling perceiver’s ego can help you gain mutual advantage. 

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