An employee is not only your money-making machines for the company. They are also brand ambassadors in everything they do. They embody the values, the vision and the mission of the company. And as an employer, it is your job to make sure that they are doing their jobs well.
As an employee, it is then your duty and your responsibility to watch over how you talk, you act and react to things around you both inside and outside the workplace.
If you are an employer and you find it hard to encourage your employees to be effective brand ambassadors for the company, well here are some tips you can use:
Encourage your people to take advantage and use social media.
It may be very awkward if you feel like your boss or employer is watching over your shoulder all the time. The feeling of your boss is just waiting for you to share something on social media that should not be shared to others. As an employer, you need to create a workplace or a culture that everybody has the right to talk and that is very supportive of employee engagement and that can be done with the help of social media.
Through this, your employees will be happier, they will have a sense of freedom and at the same time you are giving them the guilt of being responsible with everything they do.
Communicate constantly.
The employees would definitely want to hear a lot from you because we all know that communication is one of the most important things especially in creating brand ambassadors. If you have some information to share to your employees, make sure that you are relaying it to different means at multiple times. There are times that internal emails are not enough since not everyone is reading them accordingly.
Keep it simple and easy.
Give your employees things to share. It’s that simple. Instruct your employees to follow the company’s social media accounts and share the company’s updates with their networks. This is easy and effective. But just make sure that whenever you want to share news or events from the company, provide them with formula or suggestion on how to post the topic such as pre-formulated status updates and a go signal when is the best time to post it.
Give them training.
We all know that almost everybody knows social media. But take note, almost. There is still a little percentage of people who are not open when it comes to social media usage and you can concentrate on them. You can help them feel at ease with the tools by giving them ample training.
Change your game plan.
Not all individuals are the same, so are your employees. Different people require different treatments so that you can push them to their limits and make them brand ambassadors. Mobilize your employees to make use and take advantage of technology and social media. Make them also realize that becoming brand ambassadors is not as easy how it sounds. It requires knowledge and dedication to become successful.
Next Read: Creating an Employer Brand from Scratch, Worry No More
