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What is Leader’s Social Responsibility & How to Get it Right?

Leaders! It is important to always keep updated with recent trend and phenomenon around you – not only in the office space but also in society. Why? Because the 21st-century world is shaped by leaders which means everything you do will either directly or indirectly influence society.  Keith Grint said that leadership is a very […]

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August 23, 20194:03 pm
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3 Intelligible Ways to Share Company Vision

Imagine a captain without vision – where will he take the crew? Only just to find them adrift in the sea! Same as the captain, a business without a vision is aimlessly driving their employees distraught. Vision is one of the keystones of many successful businesses. When your team know and believe in the vision […]

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August 9, 201912:10 pm
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Are You Doing Over-Marketing? Dos and Don’ts Guidance in Marketing

A market research estimated that a person, particularly young individual, can stumble upon somewhere between 13.000 and 30.000 ad messages in a day, with spam emails and increasing use of name-brand items in TV shows and movies become the biggest contributing factors. In the age of the internet, companies are seeking a new way to […]

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July 17, 20192:11 pm
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Target Market: What to Do, Tools to Use, and How to Optimise It

Most marketers are trying to talk to everybody and while they do it, they have a difficult time to even grab attention of anybody. This is why targeting in marketing is crucial. What is target market?   Targeting in marketing is a strategy to break down a large market into smaller segments to make you concentrate […]

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July 16, 20192:04 pm
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The Importance of Organic Traffic & How to Maximise It

Adam Audette, an SEO expert, said that “today is not about ‘get the traffic’ – it is about ‘get the targeted and relevant traffic’.” But how do we get targeted plus relevant traffic? Good question. Marketers and web owners, probably including you, are competing to generate better traffic and leads on your websites. The best […]

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July 12, 20191:28 pm
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The White Hatters: 3 Rules to Improve SEO

If you ask any SEO expert which the best SEO technique to implement is, he will definitely recommend the white hat technique. Why is that? In our previous article, we have discussed what black hat and white hat SEO techniques are. A brief review on both terms is that white hat is a safe technique […]

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July 11, 20191:48 pm
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White or Black Hat SEO, Which One is Better for Business?

Search Engine Optimization aka SEO is an awesome marketing strategy for businesses. SEO can generate views on your webpage that later, can turn the web visitors to real consumers. While you might have already been relying on SEO to boost your business, do you know that there are two kinds of SEO you can use? […]

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May 2, 20192:11 pm
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The Sophisticated Marketer’s Guide to LinkedIn

Business is not only about product and service, but also about relationship between company and consumer, as well as  business and clients. People tune out irrelevant or promotional messages, but they do want to engage with companies that focus on sharing useful and relevant information and content. Companies that are informed and engaged are not […]

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April 22, 20194:22 pm
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Volunteering for Social Work is Company’s Best Value

Is it true that volunteering has good impacts for both employees and company? The answer is YES, employee volunteerism positively affects health and well-being of people who participate. According to a study titled Doing Good is Good For You, 75 percent adult volunteers feel physically healthier and a stronger connection to their employers by involving […]

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February 8, 201910:06 am
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Eight Essential Tools for Personal Branding

What do you think of branding your name? – Personal branding, now and then, has dramatically changed. Traditionally, personal branding seemed to be only applicable and viable for celebrities, speakers, or other public figures. However, in an age where image matters, nowadays personal brand is not something that only popular figures should have. If you […]

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January 22, 20193:47 pm