How Millennials Pick and Choose Employers in India?

November 10, 20157:54 am1106 views

Millennials are changing the recruitment paradigm today. As generations change at workplace, the recruitment game is changing too. With over 60% of India Inc. employees aiming for better work-life balance and higher salaries, a new TJinsite study reveals how evolved candidates from the millennial generation are changing the traditional methods of going about the searching for jobs.

Millennials research extensively, leverage talent networks and want well-defined job descriptions. A new TimesJobs survey reveals how millennials pick and choose employers today. New age job seekers are changing the job hunt rules.

With over 60 per cent aiming for better work-life balance and better money in the new job, here’s how they are going about exploring the options.

How do they decide about a company?

Extensive research is the first and most important aspect of a job search process for the millennial generation. Its significance is evident from the fact that nearly 46% job seekers decide whether they want to work for a particular organization while researching about the company.

Nearly 38% respondents say they research the company extensively before applying for a job, reveals the latest TimesJobs Study.

For their investigations, millennials use multiple tools and mediums such as the internet, social media forums, peer feedback and company rating platforms such as, reports the TimesJobs study.

Talent communities like for IT professionals are also catching up with new-age job seekers — 39% of the respondents claim to have used a talent network/community as part of their job search.

“Our data and studies consistently show that professionals today are more focused on their career trajectory, than simply their next job or just a higher salary. They are looking at prospective employers in a very different way,” says Vivek Madhukar, COO, TimesJobs.

Clear Job Description is vital

Once this millennial has conducted a thorough preliminary research and chosen the organization he feels the most affinity with, the next thing that makes an impression is the job description. Nearly 77% of the job seekers say they are more likely to apply for the job if the duties or responsibilities outline are crisp, to the point, and clearly defined.

The TimesJobs Study also states that almost 40% job seekers feel that a confusing job description gives them a negative perception of the company, thus stopping them from proceeding further with the application.

See: Techniques to go Millennial Headhunting: TimesJobs Certifies

Personal touch matters

After carefully assessing the positives and negatives of the organization, the millennial job seeker submits his job application. And then, anticipates a response. And they have their preferences here too.

According to the TimesJobs study, for over 53% job seekers, a personalized e-mail is the ideal form of communication an employer should adopt, even if their applications are declined.

Almost 38% are also happy with a simple phone call. Only 8% were ok with automated e-mails, states the TimesJobs report. These findings point towards the fact that the ‘digital natives’ seek ‘personal touch’ when it comes to interactions with potential employers.

Speed is of the Essence

Anything that is repetitive or time-consuming results in millennial job seekers quickly losing interest in applying for the job. Automated e-mails, multiple-level interviews and lengthy applications processes are some of their biggest turn-offs.

However, the good news is that nearly 51% job seekers reported to TimesJobs that they find the job application process easier today than it was two-three years ago. Still, 33% job seekers felt that application processes had become more tenuous due to the increasing length of the application process.

Almost 38% employees reported that the job application process still takes too long to complete. In addition, over 31% jobs seekers reported that the recruitment process had become too automated with little or no human contact, finds the study.

Facts, not folks, are decision-makers

It’s no more just the family or friends who make the difference. For 39% job seekers, views, reviews and feedback shared on company rating platforms such as matter the most while deciding on a job.

Social forums and friends/family take the second position with 23% votes, while the viewpoints of peers matter to 15% of these millennial job seekers, as per the TimesJobs report.

The Millennial Professional is Different

Whether it’s planning a vacation by reading reviews and comparing prices or looking for a good eating joint in a new city, new-age consumers are switched on and connected with tools that allow them to quickly find reliable crowd-sourced information and insights.

Guess what! Competent professionals do similar research when planning their next move and advancing their careers.

They remain on top of their professions by researching the best employers in their domain, reading up on their company reviews, going through their interview questions, researching their current openings, enhancing their own skills and benchmarking their skills and salaries with others in the industry.

Also read: 4 Key Secrets to Hiring and Engaging Gen Z

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