‘Hey, I got a job offer from Kirby Paint and Tile Plus Enterprises.’
‘Ugh… Never heard of it. Are you sure it really exists?’
Job title, company reputation, and salary offer. Most job-hunters will agree that these three are the main considerations before submitting a job application. On finding the job offer suitable for their qualification, they will look up for more detailed information about the company to decide whether to apply for the position or not.
It is true that people are looking for a job for good money, but it does not necessarily blind them from the employer brand. Short conversation above is a simple example that underlines the power of reputation, how people emphasise on the brand rather than the earnings.
A LinkedIn survey shows that employer brand impacts job consideration decisions, especially for the younger, more global, and junior audiences. Knowledge about the company’s products, services, and employee experiences are some ways by which potential candidates learn about a company. Knowing what the company does is vital for candidates to be able to determine, whether or not a particular organisation fits their bill of requirements or not.
Employer brand can be defined as a set of attributes and qualities that differentiates one company from another. It promises particular company culture and employment experience to appeal to people that share the similar vision. As impression of a company has linear relationship with job consideration, below are 10 best employer branding practices you should know.
See: Companies Need to Better Measure Long-Term Impact of Talent Acquisition: Survey Finds
For talents with high idealism and critical thinking, company value is something that will give meaning to what they are doing. State clearly the value held by the company as well as the vision and mission that has to be achieved. As a leader, you need to make efforts in communicating the message, that good business is not everything the company seeks for.
Having official company website is a must-have in this growing digital world. For talents looking for job opportunities, a well-designed website is a good and easiest medium to learn about an employer’s profile. For employers, website is an effective medium to endorse their business, not only for customers but also for prospective candidates.
A Pew Research found that 43 percent people in the U.S used mobile phones to look up info about jobs, while 18 percent used it to submit a job application. With these statistics, posting offers on online job boards should be your next employer branding strategy to attract talents. Use mainstream and smaller job sites with unique niches to reach wider audiences.
Social media channels such as Facebook and Twitter is everyone’s favourite for making business. It is easy, free, and effective to reach global audiences. Build your company image on social media channels by producing interesting and eye-catching content for the target audiences.
Third-party recognition of company’s achievement through awards, accolades, or certificates would help demonstrate to future employees, that your company enjoys remarkable reputation as an employer of choice in the market.
Onboarding can either be an exciting or nerve-breaking transition process for new hires. Socialising your company’s onboarding strategy through the official website is a smart employer branding strategy, for potential talents to express their views and opinions on how it feels at workplace.
The proliferation of employee review websites is an advantage for effective employer branding reach and strategy. Maintain company’s image and brand value by responding positively to queries and providing prompt feedback for reviews regarding your business.
Affiliations with giants, corporate majors and popular companies bring indirect positive impact on employer branding.
Corporate Social Responsibility is a good employer branding tactic that influences how people perceive your brand positioning in the market, in comparison to the competition. With increasing awareness, people actively participate in making a positive impact on environment, make sure that your company necessitates prompt attention to matters that impact environment and society.
Nobody wants to be stuck in the same job for years. Hence, a promising career path and higher promotion attracts employees to take on new challenges in their job roles and grow with the company.
Also read: Why Do You Need Gender-Balanced Teams?