All Article BRANDING

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6 Easy-to-Apply Tips for Managing Employer Brand 

Every employer believes their company is a great place to work. Many believe that by providing good salary, benefits, and perks, employers can attract more candidates while current hires will stay loyal. The truth is, retaining employees and attracting top talents is more than just offering flashy benefits and fat paycheck. The biggest influence of […]

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October 27, 202012:35 pm
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Building Employer Brand in Logistics & Supply Chain Sector

Companies need to attract the best employees to stay profitable. But how do job seekers make decisions on which offer to accept? Why do they prefer one company to another? The answer often lies in the perceptions about the company – the employer brand. Wages and workload are important, but they only come into play […]

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October 26, 202012:59 pm
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The Components of Great Employer Brand

As an employer, everything you do expresses your employer brand. Your employer brand is the aggregate of all things that employees as well as potential employees and their networks experience and learn about your company. Product quality, company reputation, desirability as a place to work, executive images, employment policies, benefits, compensation, consumer brand, industry influence, […]

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October 22, 202012:00 pm
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Workouts at Work: Workers and Companies May Know

Keeping up with a consistent workout routine can be a challenge in our world today. This is not surprising when we consider the hustle and bustle, leading to stress that people have to go through every day. The daily routine of waking up early to take care of some basic chores at home is enough […]

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April 29, 20203:04 pm
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5 Things Company Can Do to Support Earth Day

First founded in 1970, Earth Day was meant to seize the power of education through campus-wide teach-ins to spark conversation, engage local communities and inform change, focusing on environmental issues. Today, the day is widely recognised as the largest observance globally, marked by billions of people as a day of action to change human behaviour, […]

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April 20, 20203:59 pm
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“Give to Receive” How to Succeed in Your Corporate Social Responsibility with Quek Shiyun, Head, Company of Good, National Volunteer & Philanthropy Centre (NVPC)

In the recent Budget 2020, Finance Minister Heng Swee Keat announced that $350m has been set aside to support social service agencies and build a giving culture in Singapore to steward organisations into a sustainable future. Social responsibility empowers not only a company’s image but also employees to leverage the corporate resources at their disposal […]

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April 7, 20204:37 pm
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10 HR Roles in Business Merger and Acquisition

In a globalized and increasingly competitive economic environment, businesses must constantly adjust and restructure to survive and grow. Radical forms of enterprise restructuring such as merger and acquisition (M&A) are a constant occurrence. Like any other forms of restructuring, M&A involves human costs and affects not only the employers and employees, but also other stakeholders. […]

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March 31, 20201:57 pm
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Here’s What Happened When HR & Marketing Work Together

What is the first thing job seekers see when looking for a job? Employer brand and work culture.  What is the first thing customers see when signing a contract or buying a product? Company brand and user review.  What is the most important and influential strategy to drive sales and engage people? To prioritise customers […]

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March 13, 20202:37 pm
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Scholarships as Employee Benefit, Why Not?

McDonald’s Corporation, one world’s leading foodservice retailers, gives away scholarships worth $5,250 in tuition assistance for its McOpCo full-time Store Manager Trainees, Certified Swing Managers, and Department Managers, or General Managers. Not only managers, McDonald’s also has work-related scholarship programs given to employees who maintain a performance rating of “significant performance” throughout the course.  Fidelity, […]

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March 6, 20201:52 pm
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Key Questions to Measure Employer Branding KPI

Employer branding is one fruitful avenue for organisations to establish the value they offer employees and to differentiate themselves from competing firms. – Crystal Harold and Kevin Nolan.  Based on Wonderful Workplaces report, the power of employer branding is gaining pace across multiple sectors as more employers realise the importance of highlighting their company culture […]

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March 3, 20202:06 pm