All Article BRANDING

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11 Employer Branding Practices to Focus On in 2021

At times of crisis like COVID-19 pandemic, workers are prone to be experiencing higher burnout due to high workload, job stress, time pressure, and even limited organisational support. As the virus infections slow down and vaccination starts, businesses are reopening and many are planning to rehire and recruit new and/or old workers. Hiring furlough or […]

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January 13, 202112:52 pm
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The Value of Psychology in Company’s Performance 

Human resource management and department is within a company to enhance the human capital and, by extension, to add value to an organisation. One of these objectives is developing and sustaining competitive advantages. Modern HR executive is crucial in developing and maintaining competitive advantages derived from human capital resources, including the knowledge, skills, abilities, commitment, […]

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January 4, 202110:21 am
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HR Strategic Role in Growing Innovation 

Innovation as a practice and a component of culture is increasingly becoming a part of the strategic imperatives of HR professionals within organisations. Innovation does not apply just to technology, going beyond this and requiring multi-divisional collaboration to achieve success.  Innovation is a collaborative process, with people from many disciplines contributing to the creation and […]

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December 23, 20209:00 am
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5 Practical Tips for HR to Stay Connected with Employees

Monotonous working activity and lack of challenges seems to be a serious issue for employees nowadays, which could lead to job hopping behaviour and thus put a risk to employee retention strategy. A survey commissioned by career platform LinkedIn suggested one in three professionals in India said they were ‘sleepwalking’ at work. The survey conducted […]

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December 14, 202011:55 am
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Why Having Two CEOs is Better Than One 

The Co-CEO or Joint Chief Executives model of leadership, formally termed the dual-governance or shared governance structures, is among the more uncommon leadership arrangements. It is where the position of CEO is shared and distributed among two or more individuals. But for a company, is it beneficial to have two people sharing leadership versus a […]

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December 3, 20201:00 pm
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Sansan’s Virtual Cards Exchange Now Available For Microsoft Teams Users

As remote work becomes the norm across Asia, Sansan Inc., the leading contact management platform announced that its virtual cards function will now be available on Microsoft Teams. Teams users can send Sansan’s virtual cards from the service’s calendar feature, making it easy for them to exchange contacts seamlessly before any online meeting or business […]

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December 1, 202010:17 am
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Step-by-Step Ways to Create and Build Up Employer Brand from Scratch 

If you are new to employer branding, don’t worry; all companies start from scratch. There are times that they have to pick up each piece and glue them altogether. The word “brand” has an important meaning to companies as it represents a “promise” of customer experience for a product or service and employee experience for […]

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November 30, 202012:05 pm
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Workplace Culture Needs Radical Changes to Address the New Business Environment

This article is a guest post. Businesses across the Asia Pacific region thought they had weathered the worst COVID-19 had to throw at them, but businesses have realized that working remotely or flexibly is a fundamental part of the new work reality and not a temporary fix. The initial focus for most businesses when lockdowns […]

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November 11, 20205:58 pm
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Employer Branding Strategy through Ex-Employees 

Termination of employment is hardly a pleasant event, not only for the employees, but also for the companies. The termination can take many forms, from a firm-wide layoff to workers leaving voluntarily to find better prospects elsewhere. Regardless of the nature of termination, in the end it could be difficult for the companies, having to […]

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November 11, 202012:45 pm
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3 Biggest RED Flags in Employer Branding

Employer branding is part of a company’s identity. Positive employer branding helps attract and retain quality employees, who are crucial to the success and growth of the business. According to the TalentNow survey, when making a decision on where to apply for a job, 84 percent of job seekers say a company’s reputation as an […]

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November 3, 20202:35 pm