Accenture study found that less than half (40 percent) of consumers who had received a promise from a business in a given year felt it was not delivered, while about 62 percent of respondents experienced multiple broken promises from the same business. This might not be new that companies are struggling to keep their commitments […]
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If you want your business to go viral in today’s ever-changing digital world, you need to use employee advocacy. What is employee advocacy? Employee advocacy is a term that refers to the condition where you promote your company’s brand by individuals who work for it a.k.a your employees. Then, together with employees, you can showcase […]
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Leaders! It is important to always keep updated with recent trend and phenomenon around you – not only in the office space but also in society. Why? Because the 21st-century world is shaped by leaders which means everything you do will either directly or indirectly influence society. Keith Grint said that leadership is a very […]
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Imagine a captain without vision – where will he take the crew? Only just to find them adrift in the sea! Same as the captain, a business without a vision is aimlessly driving their employees distraught. Vision is one of the keystones of many successful businesses. When your team know and believe in the vision […]
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A market research estimated that a person, particularly young individual, can stumble upon somewhere between 13.000 and 30.000 ad messages in a day, with spam emails and increasing use of name-brand items in TV shows and movies become the biggest contributing factors. In the age of the internet, companies are seeking a new way to […]
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Most marketers are trying to talk to everybody and while they do it, they have a difficult time to even grab attention of anybody. This is why targeting in marketing is crucial. What is target market? Targeting in marketing is a strategy to break down a large market into smaller segments to make you concentrate […]
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Adam Audette, an SEO expert, said that “today is not about ‘get the traffic’ – it is about ‘get the targeted and relevant traffic’.” But how do we get targeted plus relevant traffic? Good question. Marketers and web owners, probably including you, are competing to generate better traffic and leads on your websites. The best […]
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If you ask any SEO expert which the best SEO technique to implement is, he will definitely recommend the white hat technique. Why is that? In our previous article, we have discussed what black hat and white hat SEO techniques are. A brief review on both terms is that white hat is a safe technique […]
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Search Engine Optimization aka SEO is an awesome marketing strategy for businesses. SEO can generate views on your webpage that later, can turn the web visitors to real consumers. While you might have already been relying on SEO to boost your business, do you know that there are two kinds of SEO you can use? […]
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Business is not only about product and service, but also about relationship between company and consumer, as well as business and clients. People tune out irrelevant or promotional messages, but they do want to engage with companies that focus on sharing useful and relevant information and content. Companies that are informed and engaged are not […]
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