All Article BRANDING

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Workouts at Work: Workers and Companies May Know

Keeping up with a consistent workout routine can be a challenge in our world today. This is not surprising when we consider the hustle and bustle, leading to stress that people have to go through every day. The daily routine of waking up early to take care of some basic chores at home is enough […]

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April 29, 20203:04 pm
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5 Things Company Can Do to Support Earth Day

First founded in 1970, Earth Day was meant to seize the power of education through campus-wide teach-ins to spark conversation, engage local communities and inform change, focusing on environmental issues. Today, the day is widely recognised as the largest observance globally, marked by billions of people as a day of action to change human behaviour, […]

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April 20, 20203:59 pm
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“Give to Receive” How to Succeed in Your Corporate Social Responsibility with Quek Shiyun, Head, Company of Good, National Volunteer & Philanthropy Centre (NVPC)

In the recent Budget 2020, Finance Minister Heng Swee Keat announced that $350m has been set aside to support social service agencies and build a giving culture in Singapore to steward organisations into a sustainable future. Social responsibility empowers not only a company’s image but also employees to leverage the corporate resources at their disposal […]

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April 7, 20204:37 pm
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10 HR Roles in Business Merger and Acquisition

In a globalized and increasingly competitive economic environment, businesses must constantly adjust and restructure to survive and grow. Radical forms of enterprise restructuring such as merger and acquisition (M&A) are a constant occurrence. Like any other forms of restructuring, M&A involves human costs and affects not only the employers and employees, but also other stakeholders. […]

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March 31, 20201:57 pm
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Here’s What Happened When HR & Marketing Work Together

What is the first thing job seekers see when looking for a job? Employer brand and work culture.  What is the first thing customers see when signing a contract or buying a product? Company brand and user review.  What is the most important and influential strategy to drive sales and engage people? To prioritise customers […]

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March 13, 20202:37 pm
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Scholarships as Employee Benefit, Why Not?

McDonald’s Corporation, one world’s leading foodservice retailers, gives away scholarships worth $5,250 in tuition assistance for its McOpCo full-time Store Manager Trainees, Certified Swing Managers, and Department Managers, or General Managers. Not only managers, McDonald’s also has work-related scholarship programs given to employees who maintain a performance rating of “significant performance” throughout the course.  Fidelity, […]

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March 6, 20201:52 pm
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Key Questions to Measure Employer Branding KPI

Employer branding is one fruitful avenue for organisations to establish the value they offer employees and to differentiate themselves from competing firms. – Crystal Harold and Kevin Nolan.  Based on Wonderful Workplaces report, the power of employer branding is gaining pace across multiple sectors as more employers realise the importance of highlighting their company culture […]

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March 3, 20202:06 pm
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On the Road to Becoming Employer of Choice: Secrets Revealed by Jessica Simpson, HR Director at Amgen

Employer of choice is an employer that offers a fantastic work culture and workplace environment that attracts and retains superior employees. The title of employer of choice also helps companies thrive and attract the best talents around. Jessica Simpson, HR Director at Amgen, said that the key to be an employer of choice is to […]

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February 19, 202011:27 am
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The Most Common Employer Branding Mistakes

The key to highly engaged candidates does not only come from the candidate experience during the recruitment process. More than that, the first key lies in the company’s image in the eyes of potential candidates. Universum found employer branding remains a top priority for both large and small companies. Surveying over 1,600 human resources and […]

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January 29, 20202:05 pm
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Stepping Up On Social Branding and Attracting Top Talents

Joe Escobedo has built a reputation as an exceptional writer through countless contributions in renowned sites such as Forbes, Inc, HuffPost, and other top-tier media, where many of his articles achieved over 1 million views. His book, Asian Growth Stories, has positioned himself as an industry expert on building and managing brands through digital channels. […]

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January 27, 20203:43 pm