To stay competitive in the labour market, companies are required to grapple with change and clinch every opportunity to leverage the hiring process. When it comes to social hiring, most business leaders might still refer to LinkedIn as the first resort to source potential candidates. However, latest statistics showcase that Twitter is following the path of social hiring. But, how do you attract talent with only a 140-character word limit?
The logic behind social hiring is quite simple. As people get more engaged with their Smartphones, they invest most of their time in social media. Not only for personal and entertainment purposes, people use social media to stay updated with the latest news, learn new knowledge, stay abreast of the happenings and gain information about recent job openings.
With a huge user base, every post on social media travels faster to wider audiences than any other platform you might use for hiring. As you spread your network through social media recruitment, more people will likely to hear about your job openings. The more you increase the number of candidates applying for particular job roles, there will be better chances for you to find the best person from the talent pool.
With 317 million monthly active users, Twitter is three-times more popular than LinkedIn. In fact, research finds that 51 percent recruiters are posting jobs on Twitter, which showcases higher percentage than jobs posted on Facebook (25 percent) and LinkedIn (23 percent).
Yet, despite these high figures, the same survey states that only 1 percent candidates expect to find jobs on Twitter. This contrast in statistics invokes the ultimate question: What strategy should you use to elevate Twitter as a must-visit hiring social platform to be hounded by jobseekers, much on the likes of LinkedIn and Facebook that enjoy popularity?
Here’s how you can do it:
Social hiring increasingly becomes the new trend for HR leaders. While employee referrals and traditional job boards still bring the highest volume of candidates, recent survey finds that social media delivers the highest quality of candidates among other channels. If you want to level up your hiring process, tweeting your first job opening on Twitter will be a great milestone!
Read also: Minimising the Risk of Hiring Errors