Social media platform for professionals, LinkedIn, is among the largest social networks with 562 million people around the world registered as members and 260 million people of monthly active users. Now having more than 26 million companies and 15 million active job listings, more talents are turning to LinkedIn to seek better employment opportunities while building and expanding their networks. If you belong to those millions of people relying on LinkedIn to land a job, you probably have known the struggle of getting your profile shortlisted by the recruiters.
Just like a resume you send out to prospective employers, your LinkedIn profile acts as a kind of web resume and reference that display your skills and qualification. When applying for a job, there are more than hundreds people applying for the same position and chances are, they have better LinkedIn profile than yours. As consequence, recruiters might be more interested in visiting their profile than checking yours. What should you do, then?
Worry no more! Learn from these quick ways to improve your LinkedIn Profile and get the recruiter notice you:
01 Understand what employers are looking for
According to a recent data, about 94 percent recruiters actively use LinkedIn to vet potential candidates. Recruiters will go through one’s profile and check out their resume before contacting them for an interview. Typically, hiring managers will close your account profile as soon as they find that your page seems outdated, contains unclear summaries, and provides no project descriptions under positions you are applying. Therefore, before clicking apply button on the company’s job openings, you better read the description of the job they post and make sure to revise and match your profile with the job.
02 Complete your profile
After understanding what recruiters are looking for in a candidate, you need to complete your LinkedIn profile to make it more appealing. Who will read blank profile with incomplete information, right? Therefore, you should fill out your profile with necessary information regarding your professional competence and work experience.
Having a complete and up-to-date profile will make recruiters interested to get to know you better and if you are lucky, they will call you for an interview. Moreover, do not forget to upload professional-looking photo and header for your profile. Uploading a video, article, or presentation related to your expertise that showcase your skills can also be a plus point.
03 Mind the keyword
Do understand that keyword will not get you hired instantly but it helps you get shortlisted. Imagine that you have written impressive profile description and summary but your dream company never click and view your profile. Maybe, they cannot find you or the keywords they type on the search engine do not match yours. Therefore, you should understand how keyword works is crucial.
People usually put a list of keywords under their specialist and area of focus. If you have completed your profile with the right keywords, then try to search yourself via search engine and see what pops up. If your profile is included in the shortlist search, then congratulations, hopefully recruiters can find it too.
04 Create an outstanding headline
You already have an excellent LinkedIn profile and the company is looking for new potential candidate for a position you are have been seeking for. They find your profile on the search engine but they do not click on your profile. WHY? Chances are, you have mundane headline so the recruiter is not interesting to click on your profile. In this case, you should craft outstanding yet professional headline. For example, you can write your title, company/school names, and role which you are recruiting.
Here is what your profile should look like.