What does your employer brand has to offer for today’s job seekers? More than half (56%) of job seekers across the globe say an employer’s brand/reputation is more important today than it was five years ago. The feeling is even stronger in China (72%) and Mexico (62%). This is according to a global study of job seekers conducted by ManpowerGroup Solutions.
Insights into the importance of employer branding are shared in a new paper titled, “Brand Detectives: The New Generation of Global Candidates.” Millennials are the most brand-driven candidates, ranking company brand in their top three motivators, along with compensation and job responsibilities.
These 25- to 34-year-olds also research companies “the Millennial way.” Social media is the number one way to find information about a company in China; in Mexico, 43% of job seekers use social media for brand research.
“The Google generation does not have to rely on what potential employers tell them about a company; they have instant access to news articles, social networks and employer review sites,” said Kate Donovan, Senior Vice President of ManpowerGroup Solutions and Global RPO President.
“Today’s job seekers recognize they spend a significant amount of their lives at work, and as such, they want to ensure they align themselves with organizations that have great brands and a satisfying culture.”
Here are three ways companies can improve their hiring processes to better attract and retain today’s top talent:
Also suggested in the paper are 10 tips for companies to leverage on the current employees to appeal to brand-driven candidates, some of which include:
“HR professionals who use current employees to serve as ambassadors for the company—both in real life and on social networking sites—tap into the most credible and influential source of information for potential new hires,” Donovan said. “Those who choose not to utilize these important resources risk being left behind.”
Image credit: employerbrandnews.com