Search Engine Optimization (SEO) is an important tool to utilise in today’s digital era. By optimising the right SEO strategy, it can help improve your website overall searchability and visibility. Not only will it boost traffic on your web, implementing great SEO tactics can also give visitors a better user experience, gain credibility and notability for your product, as well as increase reader engagement. In turn, this will affect your business leads and sales.
However, it is not easy to get SEO done. No wonder, according to Clutch’s survey, SEO has not become favourite for boosting rankings, with only 44 percent respondents choose it as a strategy. More than 80 percent prefer to use social media marketing, 78 percent use promotion through website, and 69 percent use email marketing.
SEO encompasses social media marketing and website promotion. That being said, there is no way to avoid the use of SEO. What to do then? Here are four easy tips from WritersAccess to enhance your post contents and get more clicks.
A better strategy is to map your content to your audience FAQ and answer it with simple content. To get your data map of commonly asked questions, you can use Answer The Public tool. Type few words that describe what you do. For example, you can tap “leadership competency” to get a data map of top questions asked about leadership competency. If you are a paid member, you can get optimised search results.
When you have mastered what your target readers are really searching, you can turn those keywords into one blog post that will catch your audience’s eyeballs on your website.
When you have done with the topic for your blog, you now need to play and plug related keywords. Plug in keywords that are relevant with the topic areas and play with the matchy-matchy existing content.
A suggestion is to use your keywords in meta description, page titles, introductions, headings, image alt text, image titles, and image file names. If you spread your keywords across these areas, there are good chances that you will get a bump in search. Then, find relevant past posts and link them using these keywords. Usually, inbounds links tell search engine that your page is authoritative. So, they are a must for SEO.
Best content without interesting headline will not get you anywhere. To get clicks on your blog posts, you need to compel an emotion to your headline such as curiosity or suggest authority. You can use numbers, interesting adjectives, or make promises headline to your blog. That is the very first tip you should do. Second is, you should keep your title under 72 characters so the whole thing is visible in search result.
Best practice in 2019 is to understand that readers would like to read short paragraphs and tight sentences over run-ons. A study found that people tend to see the biggest splash first such as photo, headlines, and then briefer, bolder things such as captions. It was mentioned that readers will skim at first then read deep if the content interests them. Owing to this reason, you should polish your content before uploading your post.
Average content ranking on Google usually has over 2,000 words. Those words are written into few sentence paragraphs with bullet points. Make your content more noticeable with images, videos, GIFs, and other creative pictures will likely grab audience more. You can as well play with the font or font size.