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Case Study: Leveraging SAS Analytics to Transform HR Functions for SMEs

March 1, 2016

Human resources (HR) play an integral role in attracting and retaining the right talent for any organization, regardless of size. Additionally, improving employment relations and providing a conducive working environment remains a top priority for HR departments.

Singapore-based HR analytics firm, Lee Wenyong & Co., leverages SAS analytics solutions to offer Small and Medium Enterprises (SMEs) shared access to HR systems and services. By employing these analytics-driven systems, SMEs gain visibility over employee engagement and key business metrics, thus making better-informed HR decisions on performance management and ultimately increasing productivity.

Hiring right with SAS Visual Analytics

As the first Small and Medium Enterprise (SME) in Singapore to deploy SAS Visual Analytics (VA), Lee Wenyong & Co. utilized SAS analytics capabilities to provide rich insights into hiring the right fit. One such system currently in place is the Success Drivers Assessment™ that analyses a potential candidate’s information to determine if he/she is aligned with the job, working team and organization as a whole.

“The challenge to recruit talent has been made all the more difficult with the increasing competitiveness in the marketplace today. By cutting though the noise and extracting the right insights from employee data, the probability of hiring the right fit for the job significantly increases,” said Max Lee Wenyong, HR Director and Partner of the firm.

Driving employee engagement and performance

Implementing the SAS VA solution was also largely driven by SMEs’ need to measure and track staff performance accurately. By contrasting employee performance against key business metrics, Lee Wenyong & Co. has helped SME clients to have greater visibility over performance management. This was done by extracting actionable insights from existing data, accurate KPIs are constructed such that employees’ performance are realistically assessed and measured against.

“SAS Visual Analytics allows insights extracted from data to be visualized as dashboards in a manner that is easily understood across the board in an organization, from the key decision makers to the field staff. With fair KPI measurements in place, employees are then motivated to work for rewards based on tangible factors, which ultimately contributes to growth of the company,” adds Lee.

SAS Visual Analytics

SAS Visual Analytics provides a complete platform for analytics visualization, enabling companies to identify patterns and relationships in data that weren’t initially evident. Interactive, self-service BI and reporting capabilities are combined with out-of-the-box advanced analytics so everyone can discover insights from any size and type of data, including text.

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