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White or Black Hat SEO, Which One is Better for Business?

Search Engine Optimization aka SEO is an awesome marketing strategy for businesses. SEO can generate views on your webpage that later, can turn the web visitors to real consumers. While you might have already been relying on SEO to boost your business, do you know that there are two kinds of SEO you can use? […]

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May 2, 20192:11 pm
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The Sophisticated Marketer’s Guide to LinkedIn

Business is not only about product and service, but also about relationship between company and consumer, as well as  business and clients. People tune out irrelevant or promotional messages, but they do want to engage with companies that focus on sharing useful and relevant information and content. Companies that are informed and engaged are not […]

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April 22, 20194:22 pm
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Volunteering for Social Work is Company’s Best Value

Is it true that volunteering has good impacts for both employees and company? The answer is YES, employee volunteerism positively affects health and well-being of people who participate. According to a study titled Doing Good is Good For You, 75 percent adult volunteers feel physically healthier and a stronger connection to their employers by involving […]

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February 8, 201910:06 am
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Eight Essential Tools for Personal Branding

What do you think of branding your name? – Personal branding, now and then, has dramatically changed. Traditionally, personal branding seemed to be only applicable and viable for celebrities, speakers, or other public figures. However, in an age where image matters, nowadays personal brand is not something that only popular figures should have. If you […]

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January 22, 20193:47 pm
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Personal Branding Tips: 3 Essential Steps to Make Yourself Known

Tom Peters, a personal branding guru, said, “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You – it’s that simple and that hard. And that inescapable.” Personal branding is important to define your leadership style and […]

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January 9, 201910:02 am
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8 in 10 Malaysians Keen to Work for Company with Good CSR Reputations

Company Social Responsibility (CSR) programme is proven crucial not only to improve business branding, but also attract and retain top talents. Recent Workmonitor survey commissioned by consulting firm Randstad found that majority employees and jobseekers in Malaysia (84 percent) prefer to work for socially responsible companies. When looking for a job, more than 4 in […]

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October 9, 20189:48 am
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More Singapore Firms to Offer Family-Friendly Initiative for Employees

About 210 companies in Singapore have been committed in providing family-friendly workplace options for their workforce on Aug 31 this year, said Minister for Social and Family Development Desmond Lee on Saturday (Aug 11). As part of a series of initiatives aiming to encourage more Singaporeans to focus on their families, more firms have pledged […]

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August 13, 20189:22 am
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Behaviour to Avoid in Maintaining Relationship among Managers

A company is not only inhabited by one kind of people, but it is a meeting place of various types of people coming from different cultures and customs that affect their characters and perspective. While both employees and managers are required to always work in harmony to achieve designated business goals, there are times when […]

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April 27, 201812:25 pm
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How to Write a Good Recommendation Letter

Here is the case: one of your employee’s employment contract is coming to an end and he does not intend to renew it. For his job hunt’s need, he asks for a recommendation letter from you. The dilemma arises when you realise that actually the mentioned employee doesn’t deserve the recommendation letter. You might be […]

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April 26, 201811:05 am
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Strengthening Women’s Role in Top Positions Could Add $26B to Singapore Economy

Recent study commissioned by McKinsey Global Institute revealed that Singapore could boost its economic potential to more than $26 billion by 2025, if the country is committed in increasing female representation in top-paying jobs and high-growth industries. According to a report released on Wednesday (Apr 25), Singaporean women are under-represented in the upper echelons of […]

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April 26, 20189:38 am